Thinking about the process of internationalization is a common thing in the business process of growth and development of a company. Reasons to consider internationalization can be different depending on the stage of development of the company, core business, the market it comes from, etc. Some of the most common reasons for business internationalization are, among others, the possibility of increasing company revenue, strengthening the brand image, larger customer base etc. Business internationalization is certainly an attractive option for many companies, and for that reason it is very important to do a good planning process to determine all the potential benefits and potential threats to the company. In other words, it is important to know what is the main reason for expanding business in a foreign market and what is the main goal, how attractive the market is what are the main differences, how positive is the business climate, how strong is the competition in the market, what are the cultural differences to the existing market among many other reasons that can directly or indirectly affect the business performance of the company. Having in mind that the market of the Republic of Croatia is very small comparing to other markets, this topic is especially relevant for the numbers of companies that make their living through internationalization and for all those who have just considered the possibility. But, Republic of Croatia, on the other hand, regardless of its size, can bee seen as an attractive market for many investors. That this is not the case only when it comes to tourism that is shown by the example of the company Work and Travel Group, which decided to expand its business on the market of the Republic of Croatia and evaluated it as very attractive. For that reason, personal interview was conducted with one of the managers of the Work and Travel Group, in order to indepth examine motives for entering a small company in a foreign market, and foresaw the threat, but also the potential.