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master's thesis
Važnost multimedijalnog marketinga u vjenčanoj fotografiji
Diplomski rad
2020. urn:nbn:hr:145:599087
Ripić, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Ripić, I. (2020). Važnost multimedijalnog marketinga u vjenčanoj fotografiji : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:599087

Ripić, Ivan. "Važnost multimedijalnog marketinga u vjenčanoj fotografiji : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:599087

Ripić, Ivan. "Važnost multimedijalnog marketinga u vjenčanoj fotografiji : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:599087

Ripić, I. (2020). 'Važnost multimedijalnog marketinga u vjenčanoj fotografiji : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:599087

Ripić I. Važnost multimedijalnog marketinga u vjenčanoj fotografiji : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:599087

I. Ripić, "Važnost multimedijalnog marketinga u vjenčanoj fotografiji : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:599087

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Metadata
TitleVažnost multimedijalnog marketinga u vjenčanoj fotografiji : Diplomski rad
Title (english)The Importance of Multimedia Marketing in Wedding Photography : Graduate paper
AuthorIvan Ripić
MentorDavorin Turkalj (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnjem svijetu većina informacija prima se vizualnim putem: okruženi smo pokretnim slikama s malih ekrana, sadržajem s interneta, fotografijama i videima. Iz tog je razloga vizualna informacija ključna i u marketingu. Cilj je fotografije prenijeti misli, ideje, poruke i osjećaje gledatelju, kako bi ga uvjerila u neku informaciju, potaknula na razmišljanje, i u konačnici, na djelovanje. Ovakvi ciljevi, posebice danas tiču se i vjenčane fotografije. Vjenčanja danas nam pružaju mogućnost stvaranja vlastitog stila od samog načina fotografiranja do kasnije postprodukcije snimljenih materijala. Kroz ovaj rad će se stoga predstaviti važnost multimedijalnog marketinga u vjenčanoj fotografiji kroz teorijski i praktični rad na primjeru Ripić Weddings.
Abstract (english)
Most information nowadays is received visually: we are surrounded by moving images from small screens, content from the Internet, photos, and videos. For this reason, visual information is also crucial in marketing. The aim of photography is to convey thoughts, ideas, messages and feelings to the viewer, to convince him of some information, to encourage him to think and ultimately to act. Such goals, especially today, apply to wedding photography as well. Modern weddings give us the opportunity to create our own style from the very way of photography to the later postproduction of recorded material. Through this paper, the importance of multimedia marketing in wedding photography will be presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:599087
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteIzjava unutar rada nije potpisana.
Created on2021-01-29 09:20:43