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master's thesis
Marketing plan turističkih usluga Baranje
Diplomski rad
2020. urn:nbn:hr:145:503463
Vukušić, Mia
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Vukušić, M. (2020). Marketing plan turističkih usluga Baranje : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:503463

Vukušić, Mia. "Marketing plan turističkih usluga Baranje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:503463

Vukušić, Mia. "Marketing plan turističkih usluga Baranje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:503463

Vukušić, M. (2020). 'Marketing plan turističkih usluga Baranje : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:503463

Vukušić M. Marketing plan turističkih usluga Baranje : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 March 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:503463

M. Vukušić, "Marketing plan turističkih usluga Baranje : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:503463

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Metadata
TitleMarketing plan turističkih usluga Baranje : Diplomski rad
Title (english)MARKETING PLAN OF TOURIST SERVICES BARAN : Graduate paper
AuthorMia Vukušić
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U ovom radu obrađena je tema Marketing plan turističkih usluga Baranje. Baranja svojom ljepotom i prirodom omogućava izuzetno bogat odmor koji nam je danas sve više potreban. Istaknute su prednosti i nedostaci kao i mogućnosti koje Baranja pruža te su dani prijedlozi koje je moguće izrealizirati, a samim time i obogatiti ne iskorišteni prostor istog. Autohtona jela, predivna vrhunska vina koja se mogu degustirati, cikloturizam, advent u Baranji, smještajni kapaciteti, obiteljska... More poljoprivredna gospodarstva samo su jedan mali dio koji se može doživjeti i proći u Baranji ali svaki taj jedan dio ima još mogućnost napredovati. Diplomski rad prethodno navedene teme, podijeljen je u četiri poglavlja. U prvom, odnosno uvodnom poglavlju su definirani predmet rada, postavljeni su ciljevi rada te je dan sadržaj rada. U drugom poglavlju je obrađena metodologija rada koja je obuhvatila definiranje metode rada i izvora korištenih u obradi problematike rada. O marketing planu turističkih usluga Baranje je bilo govora o u trećem poglavlju rada pri čemu je obuhvaćena i sama povijest Baranje koju ne trebamo zanemariti budući da su iznesene zanimljive činjenice o istom. Nakon toga odrađena je analiza provedenog online anketnog anonimnog ispitivanja gdje je sudjelovalo 102 ispitanika u dobi od 18 do 65 godina nakon čega slijede izneseni ciljevi i zaključci online istraživanja. Na samom kraju diplomskog rada u četvrtom poglavlju dan je zaključak. Less
Abstract (english)
This paper deals with the topic Marketing plan of tourist services in Baranja. Baranja, with its beauty and nature, enables an extremely rich vacation, which we need more and more today. The advantages and disadvantages are highlighted, as well as the possibilities that Baranja provides, and suggestions are given that can be realized, and thus enrich the unused space of the same. Indigenous dishes, beautiful top wines that can be tasted, cycling, Advent in Baranja, ... More accommodation facilities, family farms are just a small part that can be experienced and passed in Baranja, but each part has more opportunities to progress. The diploma thesis of the aforementioned topic is divided into four chapters. In the first, ie introductory chapter, the subject of the paper is defined, the goals of the paper are set and the content of the paper is given. The second chapter deals with the methodology of work, which included the definition of the method of work and the sources used in the processing of labor issues. The marketing plan of Baranja's tourist services was discussed in the third chapter of the paper, which includes the history of Baranja itself, which should not be neglected since interesting facts about it are presented. After that, an analysis of the conducted online anonymous survey was conducted, in which 102 respondents aged 18 to 65 participated, followed by the stated goals and conclusions of the online research. At the very end of the diploma thesis, a conclusion is given in the fourth chapter. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:503463
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-06-30 12:39:41
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