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undergraduate thesis
Marketing dobrotvornih akcija
Završni rad
2020. urn:nbn:hr:145:492899
Ivanović Vuković, Renata
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Ivanović Vuković, R. (2020). Marketing dobrotvornih akcija : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:492899

Ivanović Vuković, Renata. "Marketing dobrotvornih akcija : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:492899

Ivanović Vuković, Renata. "Marketing dobrotvornih akcija : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:492899

Ivanović Vuković, R. (2020). 'Marketing dobrotvornih akcija : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:492899

Ivanović Vuković R. Marketing dobrotvornih akcija : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:492899

R. Ivanović Vuković, "Marketing dobrotvornih akcija : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:492899

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Metadata
TitleMarketing dobrotvornih akcija : Završni rad
Title (english)CHARITY MARKETING : Final paper
AuthorRenata Ivanović Vuković
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Neprofitni sektor već godinama ima veliki utjecaj na društvo te je predmetom brojnih istraživanja, rasprava i publikacija. Neprofitne organizacije, za razliku od profitnih organizacija kojima je primarni cilj ostvarenje dobiti, sudjeluju u rješavanju društvenih problema i potiču promjene u društvu. Ove organizacije u svom poslovanju koriste neprofitni marketing putem kojeg osmišljavaju i provode aktivnosti kojima je glavni cilj ostvarenje nekog od javnih interesa. Najčešći su oblici... More neprofitnih organizacija ustanove, udruge, zaklade i fundacije. Jedna od neprofitnih udruga koja već četrnaest godina uspješno djeluje na području Republike Hrvatske neprofitna je udruga „RTL pomaže djeci“. Ista se do danas povezala s brojnim neprofitnim organizacijama koje djeluju na području Republike Hrvatske sa svrhom unaprjeđenja života mladih, sudjelovala u realizaciji više od 300 projekata i donirala više od 18 milijuna kuna različitim neprofitnim organizacijama. Ova Udruga marketinške aktivnosti i komunikaciju sa širom javnosti provodi putem službene web stranice, službene Facebook stranice te putem televizijskog kanala RTL Hrvatska. U provođenju neprofitnog marketinga Udruga je i više nego uspješna, što pokazuje veliki broj donacija koje dolaze od strane javnosti te zainteresiranost javnosti za projekte koje Udruga potpomaže, čak i nakon dugih četrnaest godina rada Udruge. Za dugoročni opstanak neprofitnih organizacija istima su podjednako potrebni i ljudski i financijski resursi. Svim državama, s obzirom na utjecaj i važnost koji neprofitne organizacije imaju za razvoj istih, u interesu je poticati razvoj neprofitnog sektora i omogućiti neprofitnim organizacijama djelovanje. Less
Abstract (english)
The non-profit sector has had a great influence on society for years and has been the subject of numerous researches, discussions and publications. Non-profit organizations, unlike for-profit organizations whose primary goal is to make a profit, participate in solving social problems and encourage change in society. These organizations use non-profit marketing in their business, through which they design and implement activities whose main goal is the realization of some of the... More public interests. The most common forms of non-profit organizations are institutions, associations, endowments and foundations. One of the non-profit associations that has been successfully operating in the Republic of Croatia for fourteen years is the non-profit association "RTL helps children". To date, it has connected with numerous non-profit organizations operating in the Republic of Croatia for the purpose of improving the lives of young people, participated in the implementation of more than 300 projects and donated more than 18 million kunas to various non-profit organizations. This Association conducts modeling activities and communication with the general public through its official website, official Facebook page and through the RTL Hrvatska television channel. In conducting non-profit marketing, the Association is more than successful, which is shown in large number of donations coming from the public and public interest in projects that the Association supports even after fourteen years of work of the Association. For the long-term survival of non-profit organizations, they equally need human and financial resources. It is in the interest of all states, given the influence and importance that non-profit organizations have for their development, to encourage the development of the non-profit sector and enable non-profit organizations to operate. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:492899
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-08 11:59:49
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