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undergraduate thesis
Outstream video kao novi format oglašavanja
Završni rad
2020. urn:nbn:hr:145:708178
Lovrić, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Lovrić, L. (2020). Outstream video kao novi format oglašavanja : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:708178

Lovrić, Lucija. "Outstream video kao novi format oglašavanja : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:708178

Lovrić, Lucija. "Outstream video kao novi format oglašavanja : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:708178

Lovrić, L. (2020). 'Outstream video kao novi format oglašavanja : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:708178

Lovrić L. Outstream video kao novi format oglašavanja : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:708178

L. Lovrić, "Outstream video kao novi format oglašavanja : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:708178

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Metadata
TitleOutstream video kao novi format oglašavanja : Završni rad
Title (english)Outstream video as a new advertising format : Final paper
AuthorLucija Lovrić
MentorDavorin Turkalj (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rastom i razvojem tehnologije uvelike se promijenio koncept primjene marketinga i njegovih strategija. Uslijed brzog širenja informacija i povezanosti među potencijalnim klijentima i oglašivačima, dogodile su se promjene u marketinškoj komunikaciji.Tradicionalni marketing i oglašavanje polako gubi na jačini. Budući da je klijent danas puno više informiraniji, nego što je to bilo nedavno. Na isti način dogodilo se proširenje digitalnog oglašavanja. Stručnjaci su postali svjesni aktualnosti ljudi na svojim mobilnim uređajima i preuzeli stvari svoje ruke. U početku razvoja videooglasa koristili su se InStream ili umetnuti videozapisi. Dok su od nedavno sve više popularni OutStream videooglasi kao novi format oglašavanja. Ovaj završni rad donijet će teorijske spoznaje vezane za OutStream videozapise, definicije i objašnjenja funkcioniranja videooglasa. Bit će prikazana usporedba sa InStream videozapisima te njihovim prednostima i nedostacima. Također je cilj prenijeti svrhu i važnost korištenja OutStream videozapisa, budući da su prilično novi format oglašavanja na tržištu te mnogi nisu upoznati s funkcioniranjem ovih oglasa.
Abstract (english)
With the growth and development of technology, the concept of applying marketing and its strategies has changed dramatically. Due to the rapid dissemination of information and connections among potential costumers and advertiser, there have been changes in marketing communication. Traditional marketing and advertising are slowly losing strength because the client is much more informed today than he was recent. In the same way, digital advertising has expanded. Experts have become aware of people's topicality on their mobile devices and have taken matters into their own hands. InStream od embedded videoswere used at the beginning of video ad development. While recently, OutStream video ads have become increasingly popular as a new advertising format. This final paper will provide theoretical insights related to OutStream videos, definitions, and explanations of how video ads work. A comparison with InStream videos and their advantages and disadvantages will be shown. It also aims to convey the purpose and importance of using OutStream videos, as they are a reletively new format od advertising on the market, and many are unfamiliar with how these ads work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:708178
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-20 11:57:50