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undergraduate thesis
Kako manipulirati ljudima?
Završni rad
2020. urn:nbn:hr:145:521878
Kajkić, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Kajkić, M. (2020). Kako manipulirati ljudima? : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:521878

Kajkić, Matea. "Kako manipulirati ljudima? : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:521878

Kajkić, Matea. "Kako manipulirati ljudima? : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:521878

Kajkić, M. (2020). 'Kako manipulirati ljudima? : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:521878

Kajkić M. Kako manipulirati ljudima? : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:145:521878

M. Kajkić, "Kako manipulirati ljudima? : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:521878

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Metadata
TitleKako manipulirati ljudima? : Završni rad
Title (english)HOW TO MANIPULATE PEOPLE? : Final paper
AuthorMatea Kajkić
MentorŽeljko Požega (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema ovog završnog rada je „Kako manipulirati ljudima“ te će se govoriti o ljudskim resursima u poduzeću i manipuliranju unutar poduzeća od strane menadžera, ali i izvan njega u svakodnevnom životu. Ljudi i njihovi potencijali danas imaju najveću ulogu u postizanju konkurentske prednosti na svakom tržištu te stoga se sve više vremena i pažnje posvećuje upravljaju ljudima, njihovoj motivaciji, obrazovanju te napredovanju. Jedna od definicija manipuliranja kaže da je manipulacija proces... More kojim se nastoji drugim ljudima nametnuti mišljenje, stavovi ili odluke, ali bez njihova pristanka. Zbog toga je nerijetko spominjana u negativnom kontekstu jer se zapravo ostvaruju ciljevi osobe koju nazivamo manipulatorom. Međutim, manipulacija nekad može biti ključ uspjeha ako se provodi sa svrhom postizanja ciljeva organizacije i usmjeravanja zaposlenika, a ne ostvarivanja vlastitih ciljeva te iskorištavanja zaposlenih. Danas je vrlo rasprostranjena i često ljudi nisu ni svjesni da se njima zapravo manipulira. Nadalje, manipulacija je danas prisutna u svim oblicima komuniciranja, u TV reklamama, vijestima, radiju pa i u običnom razgovoru. Također, postoje brojni oblici manipuliranja, različite tehnike, metode i strategije koje manipulatori primjenjuju kako bi ostvarili ciljeve i došli do željenih rezultata. Ovim radom bit će objašnjene sve tehnike manipuliranja, strategije, tipovi manipulacija te karakteristike manipulatora. Osim toga, medijska manipulacija, manipulacija na internetu te manipuliranje reklamama također su dio ovog završnog rada kao najveći kanali manipulacije u svijetu. Less
Abstract (english)
The topic of this final paper is "How to manipulate people" and we talked about human resources in the company and manipulation within the company by managers, but also outside it in everyday life. People and their potentials today have the greatest role in achieving a competitive advantage in every market and therefore more and more time and attention is paid to managing people, their motivation, education and advancement. One definition of manipulation says that manipulation is the... More process of trying to impose opinions, attitudes, or decisions on other people, but without their consent. This is why it is often mentioned in a negative context because the goals of the person we call the manipulator are actually being achieved. However, manipulation can sometimes be the key to success if it is carried out for the purpose of achieving the goals of the organization and directing employees, rather than achieving one's own goals and exploiting employees. Today it is very widespread and often people are not even aware that they are actually being manipulated. Furthermore, manipulation is present today in all forms of communication, in TV commercials, news, radio and even in ordinary conversation. Also, there are numerous forms of manipulation, different techniques, methods and strategies that manipulators apply in order to achieve goals and achieve the desired results. In this final paper are explained all manipulation techniques, strategies, types of manipulations and characteristics of manipulators. In addition, media manipulation, online manipulation and advertising manipulation are also part of this final paper as the largest channels of manipulation in the world. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:521878
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-21 07:34:07
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