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master's thesis
Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu
Diplomski rad
2021. urn:nbn:hr:145:660063
Lalić, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Lalić, M. (2021). Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:660063

Lalić, Marko. "Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:660063

Lalić, Marko. "Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:660063

Lalić, M. (2021). 'Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:660063

Lalić M. Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:660063

M. Lalić, "Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:660063

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Metadata
TitleDruštvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Diplomski rad
Title (english)Social networks as a marketing tool in tourism and hospitality : Graduate final paper
AuthorMarko Lalić
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-02-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže jedan su od internetskih fenomena koji se razvio tijekom proteklog desetljeća i snažno utjecao na ljudske živote, ali i poslovni sektor. Sektori pružanja usluga jedni su od onih koji su pod najvećim utjecajem društvenih mreža zbog specifičnosti svoga poslovanja, a posebno se to odnosi na turizam i ugostiteljstvo jer društvene mreže danas nisu samo mjesta za povezivanje s poznanicima i pregled interesantnog sadržaja već mjesta donošenja odluke o kupnji, a sve češće i samog kupovanja. Iz tog razloga ovaj rad fokusirat će se na mogućnosti korištenja društvenih mreža kao marketinškog alata u turizmu i ugostiteljstvu, a ova je tema sve relevantnija i zbog recentnih događanja oko pandemije Covid-19 koja je u velikoj mjeri ograničila kretanje ljudi učinivši ih tako još ovisnijim o digitalnim tehnologijama i društvenim mrežama.
Abstract (english)
Social networks are one of the internet phenomena that has evolved over the past decade and has strongly influenced people’s lives as well as the business sector. Hospitality is one of the industries influenced the most by social networks due to the specifics of their business, because social networks today are not just places to connect with acquaintances and view interesting content but places to make a purchase decision, or even purchase itself. For this reason, this paper will focus on the possibilities of using social networks as a marketing tool in tourism and hospitality, and this topic is increasingly relevant due to recent events surrounding the Covid-19 pandemic, which has greatly limited the movement of people making them even more dependent on digital technologies and social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:660063
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-16 08:27:46