prikaz prve stranice dokumenta INTERNETSKI MARKETING GRAŠEVINE
Access restricted to students and staff of home institution
professional thesis
INTERNETSKI MARKETING GRAŠEVINE
Završni rad poslijediplomskog specijalističkog studija
2018. urn:nbn:hr:145:231150
Vajda-Mlinaček, Ljiljana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Vajda Mlinaček, Lj. (2018). INTERNETSKI MARKETING GRAŠEVINE : Završni rad poslijediplomskog specijalističkog studija (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:231150

Vajda Mlinaček, Ljiljana. "INTERNETSKI MARKETING GRAŠEVINE : Završni rad poslijediplomskog specijalističkog studija." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:231150

Vajda Mlinaček, Ljiljana. "INTERNETSKI MARKETING GRAŠEVINE : Završni rad poslijediplomskog specijalističkog studija." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:231150

Vajda Mlinaček, Lj. (2018). 'INTERNETSKI MARKETING GRAŠEVINE : Završni rad poslijediplomskog specijalističkog studija', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:231150

Vajda Mlinaček Lj. INTERNETSKI MARKETING GRAŠEVINE : Završni rad poslijediplomskog specijalističkog studija [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:231150

Lj. Vajda Mlinaček, "INTERNETSKI MARKETING GRAŠEVINE : Završni rad poslijediplomskog specijalističkog studija", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:231150

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Metadata
TitleINTERNETSKI MARKETING GRAŠEVINE : Završni rad poslijediplomskog specijalističkog studija
Title (english)GRAŠEVINA WINE ONLINE MARKETING : Postgraduate final paper
AuthorLjiljana Vajda-Mlinaček
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-04-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Zadnjih dvadeset godina najzastupljenija vinska sorta u proizvodnji vina u Hrvatskoj je sigurno graševina. Njena raširenost i popularnost među proizvođačima vina početak je procesa brendiranja hrvatske graševine i njene popularizacije na domaćem i inozemnom tržištu. Iako je graševina sorta Srednje Europe, neki inozemni autori smatraju da je njena domovina Slavonija i hrvatsko Podunavlje, jer upravo na ovom prostoru daje iznimne rezultate u pogledu kakvoće vina. Cilj ovog rada je ispitati prisutnost informacija o graševini na internetu s fokusom na graševine proizvedene u Hrvatskoj te online marketing aktivnosti vinara, proizvođača graševine, i nacionalne udruge Graševina Croatica. Poseban dio rada je dvojezično web sjedište na internet adresi www.grasevina.org koje predstavlja online bazu informacija o graševini u Hrvatskoj s detaljnim informacijama svih članova udruge, što je posebno važno za male vinare koji slabo ulažu u online marketing. Za navedeno web sjedište je provedeno istraživanje koje je uključivalo ocjenjivanje kvalitete informacija o graševini u Hrvatskoj, vizualno rješenje stranica, dostupnost informacija, preglednost i lakoća korištenja, ažurnost informacija kako bi se navedeno sjedište dodatno unaprijedilo. Kroz pregled i analizu online projekata vinskih organizacija, udruženja i destinacija vinskih sorti diljem svijeta, rad predstavlja i uspješne primjere koji mogu poslužiti kao polazna točka za daljnje unapređenje online marketinga graševine i to upravo putem krovne nacionalne udruge Graševina Croatica.
Abstract (english)
Last twenty years the most common vine variety in wine production in Croatia is certainly Graševina. Its prevalence and popularity among wine producers start the process of branding Croatian graševina and its popularization in the domestic and foreign markets. Although Graševina is the variety of Central Europe, some foreign authors believe that her homeland Slavonia and Croatian Danube because it is in this area gives excellent results in terms of quality wines. The aim of this study was to examine the presence of information about Graševina on the Internet with a focus on Graševina produced in Croatia and online marketing activities of Graševina winemakers and the National Association Graševina Croatica. A special part of this work is bilingual web site on the Internet at www.grasevina.org which represents online database about Graševina in Croatia with detailed information of all members of the associatio. That is especially important for small wineries with low investments in online marketing. For site grasevina.org was conducted research about quality of information on the site, visual apperance, ability to access information quickly, transparency and ease of use and data updates. All of it for further improvement of the grasevina.org site. Through the review and analysis of online projects wine organizations, associations and wine destination around the world, the work represents the successful examples that can serve as a starting point for further improvement of online marketing graševine through the National Association Graševina Croatica.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:231150
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-04-04 09:06:01