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master's thesis
POKRETANJE FRANŠIZE – ULAZAK NA TRŽIŠTE PODUZETNIKA PRIMATELJA FRANŠIZE
Diplomski rad
2021. urn:nbn:hr:145:956106
Jušić, Edita
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Jušić, E. (2021). POKRETANJE FRANŠIZE – ULAZAK NA TRŽIŠTE PODUZETNIKA PRIMATELJA FRANŠIZE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:956106

Jušić, Edita. "POKRETANJE FRANŠIZE – ULAZAK NA TRŽIŠTE PODUZETNIKA PRIMATELJA FRANŠIZE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:956106

Jušić, Edita. "POKRETANJE FRANŠIZE – ULAZAK NA TRŽIŠTE PODUZETNIKA PRIMATELJA FRANŠIZE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:956106

Jušić, E. (2021). 'POKRETANJE FRANŠIZE – ULAZAK NA TRŽIŠTE PODUZETNIKA PRIMATELJA FRANŠIZE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:956106

Jušić E. POKRETANJE FRANŠIZE – ULAZAK NA TRŽIŠTE PODUZETNIKA PRIMATELJA FRANŠIZE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:956106

E. Jušić, "POKRETANJE FRANŠIZE – ULAZAK NA TRŽIŠTE PODUZETNIKA PRIMATELJA FRANŠIZE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:956106

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Metadata
TitlePOKRETANJE FRANŠIZE – ULAZAK NA TRŽIŠTE PODUZETNIKA PRIMATELJA FRANŠIZE : Diplomski rad
Title (english)STARTING A FRANCHISE – A PROCESS WHEN A FRANCHISE ENTERS THE MARKET : Graduate paper
AuthorEdita Jušić
MentorAleksandar Erceg (mentor)
Committee memberAnamarija Delić (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2021-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Franšiza predstavlja model započinjanja novog poslovanja, odnosno sklapanje ugovora između poduzetnika tj. davatelja i primatelja franšize, gdje davatelj franšize osigurava primatelju franšize poslovanje pod njegovim imenom, obuku, prijenos znanja i vođenje poslovanja, a za to mu primatelj daje naknadu. Postoje uvjeti za pokretanje franšize, a najbitnije su kvalitetna ideja i početni kapital. Prednosti ove vrste poslovanja idealne su za poduzetnike početnike jer se time smanjuje mogućnost... More rizika, i omogućavaju prilike za ostvarivanje profita. Primatelj franšize dobiva već oblikovano poduzeće i na taj način ne započinje poslovanje od nule, nego osniva poduzeće sa stvorenim imenom i drugim bitnim karakteristikama. Zbog prednosti u primjeni franšiznog poslovanja ono se u razvijenim zemljama primjenjuje već desetljećima. Profitabilno poslovanje moguće je ako poduzeće ima dostupne proizvode i nema nepodmirene obveze. Među najvećim preprekama razvoja franšiznog poslovanja u Hrvatskoj je niska razina informiranosti o potencijalu franšiznog poslovanja, kao i slaba educiranost određenih institucija. Svrha i cilj rada je prikazati značajke i mogućnosti franšiznog poslovanja za primatelja franšize, vidjeti koji su troškovi poslovanja te kolika su ulaganja u poslovni pothvat. Bitno je analizirati ugovor o franšizi kako bi se definirale obveze i prava primatelja franšize. Važno je da se obje strane drže svih stavki ugovora kako bi poslovanje bilo što uspješnije. Također, prikazane su prednosti, nedostatci i iskustva u franšiznom poslovanju. Naveden je primjer hrvatske franšize Dog&Style gdje je opisano čime se bavi navedena franšiza. Detaljno je opisano kakve pogodnosti potencijalni primatelj dobiva ulaskom u takvu vrstu franšize, te što mora ispunjavati da bi postao primatelj franšize. Less
Abstract (english)
A franchise is a model of starting a new business, concluding a contract between an entrepreneur, the provider and the franchisee, where the franchiser provides the franchisee with business under his name, training, knowledge transfer and business management, for which the recipient provides compensation. There are conditions for starting a franchise, and the most important are a quality idea and start-up capital. The advantages of this type of business are ideal for a start-up company... More because time reduces the possibility of risk and provides opportunities for profit. The franchisee gets an already formed company and thus does not start a business from scratch, but the establishment of a company with a created name and other essential characteristics. Due to the advantages in the application of franchising, it has been applied in developed countries for decades. Profitable business is possible if the company has products available and has no outstanding liabilities. Among the biggest obstacles to the development of franchising in Croatia is the low level of information about the potential of franchising, as well as poor education of certain institutions. The purpose and goal of the paper are presented by the significant and franchise business opportunities for the franchisee, to see what the operating costs are and how much is the investment in the business venture. It is important to analyze the franchise agreement to define the obligations and rights of the franchisee. It is important that both parties adhere to all items of the contract for the business to be successful. Also, the advantages, disadvantages and experiences in the franchise business are presented. An example of the Croatian franchise Dog & Style is given, where it is described what the mentioned franchise deals with. It describes in detail what benefits a potential recipient gets by entering this type of franchise, which he must fulfill to become a franchisee. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:956106
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-20 08:07:09
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