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undergraduate thesis
MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA
Završni rad
2021. urn:nbn:hr:145:586813
Bagudić, Anamarija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Bagudić, A. (2021). MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:586813

Bagudić, Anamarija. "MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:586813

Bagudić, Anamarija. "MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:586813

Bagudić, A. (2021). 'MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:586813

Bagudić A. MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 October 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:586813

A. Bagudić, "MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:586813

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Metadata
TitleMARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad
Title (english)MARKETING OF BUSINESS SUBJECTS ON SOCIAL MEDIA : Final paper
AuthorAnamarija Bagudić
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad se bavi temom marketinga poslovnih subjekata na društvenim mrežama. Veliki se broj korisnika, potaknuti potrebama poslovne i privatne naravi, pridružuje se društvenim mrežama kako bi održavali kontakte i bili u korak s relevantnim sadržajem i suvremenom kulturom. Društvene mreže imaju izuzetno značajan potencijal u ostvarivanju uspješnosti poslovanja suvremenih poslovnih subjekata, a koji se očituje u boljoj povezanosti i otvorenosti prema klijentima, uvidom u potrebe, želje i interese kupaca, pronalaženju poslovnih partnera, i dr. Donose brojne prednosti u odnosu na druge oblike oglašavanja. Društvene su mreže sastavni dio digitalnog i mobilnog marketinga. Važno je znati kako pravilno koristiti digitalni i mobilni marketing kako bi se optimalno provodio marketing poduzeća. Odabir i izbor strategije kojom će se poduzeće voditi na društvenim mrežama ključni su za uspjeh. Postoje brojne društvene mreže putem kojih poduzeće može oglašavati svoj brend, ali važno je znati i na kojim mrežama se nalaze ciljani potrošači te kako im nabolje pristupiti. S obzirom na zasićenost tržišta, odnosno sve veće konkurencije prisutnost na društvenim mrežama danas postaje neophodna. Rad sadrži dva primjera poznatih baranjska restorana Čingi Lingi čarda i Darócz. Detaljno će se prikazati primjena dvije društvene mreže koje isti koriste odnosno Instagram i Facebook, te koji poslovni subjekt postiže bolji rezultat.
Abstract (english)
End paper's theme is about marketing of business subjects on social media. Many users, driven by their business oriented and private needs, join social networks in order to maintain contact and stay informed in regards to relevant content and contemporary culture Social media are a part of everyday life and present a big potential for marketing, brand branching out, insight in costumers needs, desires and interests, finding business partners et cetera. Social media bring a number of advantages over other forms of advertising. They are a part of digital and mobile marketing. It is important to know how to properly use digital and mobile marketing in order to optimally implement marketing of the entrepreneurship. Selecting a strategy in which entrepreneurship will lead on social media is a key to success. There are number of social media in which entrepreneurship can advertise their brand, but it is important to know which social media has the designated customer group and how best to approach them. Considering market saturation, the presence of business entities on social networks is essential. Paper contains examples of 2 famous Croatian restaurants Čingi Lingi čarda and Darócz. It will be shown use of two social networks, Instagram and Facebook that mentioned subjects are using, and which business entity achieves a better result.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:586813
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-19 10:17:32