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master's thesis
Marketing u turizmu na OPG-ovima
Diplomski rad
2022. urn:nbn:hr:145:366875
Livaja, Barbara
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Livaja, B. (2022). Marketing u turizmu na OPG-ovima : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:366875

Livaja, Barbara. "Marketing u turizmu na OPG-ovima : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:366875

Livaja, Barbara. "Marketing u turizmu na OPG-ovima : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:366875

Livaja, B. (2022). 'Marketing u turizmu na OPG-ovima : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:366875

Livaja B. Marketing u turizmu na OPG-ovima : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:366875

B. Livaja, "Marketing u turizmu na OPG-ovima : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:366875

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Metadata
TitleMarketing u turizmu na OPG-ovima : Diplomski rad
Title (english)Marketing in tourism at family farms : Graduate paper
AuthorBarbara Livaja
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je marketing u turizmu na OPG-ovima. Obiteljska poljoprivredna gospodarstva predstavljaju izrazito važan aspekt za održivi razvoj ruralnih zajednica i promicanje zdravog načina života. U sklopu rada pružen je pregled koncepata koji su usko vezani uz samo postojanje i funkcioniranje OPG-ova, poput održivog razvoja, ruralnog turizma i njegovih oblika, ali i važnosti. Nadalje, u sklopu rada provela se analiza marketinga u turizmu, uz bitne pojmove koji uključuju analizu ciljnog tržišta, marketing miks, metode marketinga u digitalno doba, kao i upravljanje rizicima u marketingu. Provedeno istraživanje u sklopu ovog rada ukazalo je da je primjena marketinških metoda u poslovanju OPG-ova od velike važnosti i da uvelike doprinosi ostvarenju bolje prodaje proizvoda i usluga koje OPG-ovi nude. Tek manji udio ispitanih OPG-ova ne smatra marketing važnim alatom u vođenju svog poslovanja.
Abstract (english)
The topic of this thesis is marketing in tourism at family farms. Family farms represent an extremely important aspect for the sustainable development of rural communities and the promotion of a healthy lifestyle. As part of the work, an overview of concepts that are closely related to the very existence and functioning of family farms was provided, such as sustainable development, rural tourism and its forms, as well as their importance. Furthermore, an analysis of marketing in tourism was carried out as part of the thesis, along with important terms that include target market analysis, marketing mix, marketing methods in the digital age, as well as risk management in marketing. The research carried out as part of this work indicated that the application of marketing methods in the business of family farms is of great importance and that it greatly contributes to the achievement of better sales of products and services offered by family farms. Only a small proportion of surveyed subjects do not consider marketing an important tool in running their business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:366875
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-16 07:15:01