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master's thesis
UTJECAJ LAYOUTA PRODAVAONICE NA PONAŠANJE KUPACA
Diplomski rad
2022. urn:nbn:hr:145:157218
Ploh, Josipa
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Ploh, J. (2022). UTJECAJ LAYOUTA PRODAVAONICE NA PONAŠANJE KUPACA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:157218

Ploh, Josipa. "UTJECAJ LAYOUTA PRODAVAONICE NA PONAŠANJE KUPACA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:157218

Ploh, Josipa. "UTJECAJ LAYOUTA PRODAVAONICE NA PONAŠANJE KUPACA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:157218

Ploh, J. (2022). 'UTJECAJ LAYOUTA PRODAVAONICE NA PONAŠANJE KUPACA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:157218

Ploh J. UTJECAJ LAYOUTA PRODAVAONICE NA PONAŠANJE KUPACA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:157218

J. Ploh, "UTJECAJ LAYOUTA PRODAVAONICE NA PONAŠANJE KUPACA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:157218

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Metadata
TitleUTJECAJ LAYOUTA PRODAVAONICE NA PONAŠANJE KUPACA : Diplomski rad
Title (english)INFLUENCE OF STORE LAYOUT ON CUSTOMER BEHAVIOR : Graduate paper
AuthorJosipa Ploh
MentorAna Pap Vorkapić (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberMarija Ham (član povjerenstva)
Committee memberAna Pap Vorkapić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tema rada je usko vezana za sam layout prodavaonice te kako on utječe na kupce, njihovu percepciju o proizvodima i prodavaonicama koje posjećuju. Kako bi se raščlanio pojam layout potrebno je definirati njegove osnovne oblike te njihove prednosti i nedostatke. Nije svaki layout dobar izbor za određene proizvode, tako da odluka o ovom statičnom i dugogodišnjem elementu mora biti pozorno praćena i odlučena na temelju detaljnih informacija. No, osim samog layout-a na ponašanje potrošača... More utječu i brojni drugi elementi koji nisu direktno vezani uz njega. Položaj samih artikala unutar polica utječe na percepciju potrošača o istome te na taj način potrošači stvaraju mišljenje o određenom proizvodu. Osim definicije samog layout-a, elementa layout-a i sl. nužno je definirati čimbenike koji utječu na dodjelu prostora svakom pojedinom proizvodu unutar prodavaonice. Sve to dovodi do konkluzije na koji način se ponašaju kupci unutar prodavaonice. Brojna otkrića ovih istraživanja su promatrana duže vremensko razdoblje i u određenim intervalima kako bi doveli do reprezentativnih činjenica. Određeni čimbenici se mogu mijenjati vremenom. Utjecaj interneta se osjeti gotovo u svim segmentima, a jedan od najpogođenijih je dakako online poslovanje. Fizičke prodavaonice mogu utjecati na impulzivnu kupovinu jer su kupci u direktnom kontaktu sa robom, što predstavlja prednost u odnosu na online kupovinu. Zaključak prijašnjih navoda proveden je na samostalnom istraživanju u kojemu sudjeluju dvije drogerije, dm i BIPA. Ovakva vrsta primarnih podataka može pokazati utjecaj navedenih čimbenika u praksi. Shodno tome da ove dvije prodavaonice imaju drugačiju politiku poslovanja i drugačiju percepciju kupaca o proizvodima koje imaju u svakodnevnoj ponudi, dovode do rezultata koji pokazuju prednosti i nedostatke njihovog poslovanja. Činjenično stanje sada otvara mogućnost prilagodbe kasnije kako bi kupcima omogućili kvalitetniju razinu usluge. Less
Abstract (english)
The theme of the work is closely related to the layout of the store itself and how it affects customers, their perception of the products and the stores they visit. In order to break down the term layout, it is necessary to define its basic forms and their advantages and disadvantages. Not every layout is a good choice for certain products, so the decision on this static and longstanding element must be carefully followed and decided on the basis of detailed information. No, besides... More the layout itself, consumer behavior is influenced by numerous other elements that are not directly related to it. The position of the articles themselves within the shelves affects the consumer's perception of the same, and in this way, consumers form an opinion about a certain product. So that in addition to the definition of the layout itself, layout elements, etc., it is necessary to define the factors that affect the allocation of space to each individual product within the store. All this leads to the conclusion of how customers behave inside stores. Numerous discoveries of these have been observed over a period of time and researched at certain intervals to lead to representative facts. Certain factors can change over time. The influence of the Internet is felt in almost all segments, and one of the most suitable is of course online business. Physical stores can influence impulsive shopping because customers are in direct contact with the goods, which is an advantage compared to online shopping. The conclusion of the previous allegations ware based on an independent investigation in which two drugstores, dm and BIPA, participated. This type of primary data can show the influence of the mentioned factors in practice. Consequently, the fact that these two stores have a different business policy and a different perception of customers about the products they have in their daily offer, lead to results that show the advantages and disadvantages of their business. The state of affairs now opens up the possibility of adjustments later to provide customers with a better level of service. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:157218
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-25 16:49:32
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