prikaz prve stranice dokumenta Marketinška analiza folklornog ansanbla "Lisinski"
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undergraduate thesis
Marketinška analiza folklornog ansanbla "Lisinski"
2016. urn:nbn:hr:145:065680
Kelemen, Josipa
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kelemen, J. (2016). Marketinška analiza folklornog ansanbla "Lisinski" (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:065680

Kelemen, Josipa. "Marketinška analiza folklornog ansanbla "Lisinski"." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:065680

Kelemen, Josipa. "Marketinška analiza folklornog ansanbla "Lisinski"." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:065680

Kelemen, J. (2016). 'Marketinška analiza folklornog ansanbla "Lisinski"', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:065680

Kelemen J. Marketinška analiza folklornog ansanbla "Lisinski" [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:065680

J. Kelemen, "Marketinška analiza folklornog ansanbla "Lisinski"", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:065680

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Metadata
TitleMarketinška analiza folklornog ansanbla "Lisinski"
AuthorJosipa Kelemen
MentorMirna Leko Šimić (mentor)
Committee memberMirna Leko Šimić (predsjednik povjerenstva)
Committee memberMane Medić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kulturno umjetnička društva jedan su od najraširenijeg i najprihvaćenijeg načina očuvanja tradicijske kulture u Republici Hrvatskoj, a naročito u njezinom najistočnijem dijelu – Slavoniji, Baranji i Srijemu. Rad se bazira na marketinškoj analizi Folkornog ansambla Lisinski iz Vinkovaca. Koncipiran je kao kvalitativni prikaz djelokruga i najznačajnijih kulturno-socioloških točki djelovanja u samom gradu Vinkovcima te njegovoj bližoj i daljoj okolici. Marketinška analiza ima za cilj detaljno analizirati nastup ansambla na neprofitnom tržištu tradicijske kulture. Dodatno, analizirati će se ključna pitanja koja se nameću kao centralna točka uspostave i opstanka društava s ciljem očuvanja tradicijskih vrijednosti.
Abstract (english)
Cultural/art society is one of the most widespread and most widely adopted way of preserving traditional culture in Croatia, especially in its easternmost part - Slavonia, Baranja and Srijem. The paper is based on a marketing analysis of Folklore ensemble Lisinski from Vinkovci. It was conceived as a qualitative representation of scope and the most important cultural and sociological points of action in the town of Vinkovci and its near and distant surroundings. Marketing analysis aims to analyze in detail the performance of the ensemble in the non-profit market of traditional culture. In addition, the analysis will cover the key issues needed to create remain and inprove the existence of cultural societies that work on preserving of traditional values.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:065680
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-03 15:28:56