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master's thesis
PODUZETNIČKI PROCES KAO PUT OD IDEJE DO PODUZETNIČKOG POTHVATA
Diplomski rad
2023. urn:nbn:hr:145:190623
Grgić, Sanja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Grgić, S. (2023). PODUZETNIČKI PROCES KAO PUT OD IDEJE DO PODUZETNIČKOG POTHVATA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:190623

Grgić, Sanja. "PODUZETNIČKI PROCES KAO PUT OD IDEJE DO PODUZETNIČKOG POTHVATA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:190623

Grgić, Sanja. "PODUZETNIČKI PROCES KAO PUT OD IDEJE DO PODUZETNIČKOG POTHVATA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:190623

Grgić, S. (2023). 'PODUZETNIČKI PROCES KAO PUT OD IDEJE DO PODUZETNIČKOG POTHVATA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:190623

Grgić S. PODUZETNIČKI PROCES KAO PUT OD IDEJE DO PODUZETNIČKOG POTHVATA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:190623

S. Grgić, "PODUZETNIČKI PROCES KAO PUT OD IDEJE DO PODUZETNIČKOG POTHVATA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:190623

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Metadata
TitlePODUZETNIČKI PROCES KAO PUT OD IDEJE DO PODUZETNIČKOG POTHVATA : Diplomski rad
Title (english)ENTREPRENEURIAL PROCESS AS A PATH FROM AN IDEA TO AN ENTREPRENEURIAL VENTURE : Graduate paper
AuthorSanja Grgić
MentorSunčica Oberman Peterka (mentor)
Committee memberAnamarija Delić (predsjednik povjerenstva)
Committee memberSunčica Oberman Peterka (član povjerenstva)
Committee memberNataša Šarlija (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Svakodnevno, ljudi postaju svjesniji koliko zdrava prehrana utječe na kvalitetu života te da brza i nezdrava hrana za posljedicu imaju razna bolesna stanja poput pretilosti, kardiovaskularnih tegoba, dijabetesa, neuroloških problema, bolova u zglobovima i dr. Zdrava prehrana ključna je za borbu protiv raznih bolesti koje su sve češće u današnjem društvu. Iz tih razloga, a i jer se ukazala praznina kako na lokalnom i regionalnom tržištu, rodila se ideja o ekološkom uzgoju američke... More borovnice. Ideja se čini dobrom opcijom i zbog rasta potražnje za ovom svježom i ukusnom namirnicom koja je ujedno i bogata vitaminima i nutritivnim sastojcima. Svrha ovog diplomskog rada bila je utvrditi može li poslovna ideja prerasti u poslovnu priliku kroz dva dijela, teorijski i praktični. Teorijski dio prikazao je načine izrastanja poslovne ideje u poslovnu priliku kroz poduzetnički proces i poslovni plan. U praktičnom dijelu prikazan je poslovni plan za ekološki uzgoj američke borovnice na obradivoj poljoprivrednoj površini od 0,48 ha. Pritom su analizirani svi ključni aspekti ovog pothvata, te je na temelju dobivenih rezultata zaključeno je li uzgoj borovnice, koji je važan resurs potreban za poboljšanje kvalitete života, dobra poslovna prilika. U teorijskom dijelu rada koristile su se metode deskripcije, klasifikacije, analize, kompilacije i komparacije, dok praktični dio rada predstavlja poslovni plan, u kojem su se koristile metode analize, sinteze, te induktivna i deduktivna metoda. Less
Abstract (english)
Every day people are getting more conscious how healthy nutrition impacts the quality of life. They are conscious that fast and unhealthy food often has consequences in illnesses such as obesity, cardiovascular problems, diabetes, neurological problems, joint pains etc. Healthy nutrition is essential against the diseases which are more often every day in our society. For that reason, as well for a gap in both local and regional market, the idea of ecologic American blueberry... More cultivation was born. The idea seems to be a good option also for the reason of growing demand for this fresh and tasty fruit, which is also rich on vitamins as well as nutritional ingredients. The purpose of this thesis was to establish if this business idea could grow into a business opportunity; the thesis is divided into two parts, theoretical and practical. The theoretical part showed ways of growing of the business idea into a business opportunity through entrepreneurial process as well as business plan. In the practical part, for ecologic American blueberry cultivation in the land area of 0,48 acres was shown in a business plan. Throughout that process, all essential aspects of this venture were analyzed and based on these results, it was concluded if the cultivation of blueberry, as a resource needed for improvement of life quality, is a good business opportunity. In theoretical part of the thesis, the methods of description, classification, analysis, compilation and comparison were used, while the practical part refers to the business plan, which includes the methods of analysis, synthesis and inductive and deductive method. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:190623
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-30 09:27:00
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