Every day people are getting more conscious how healthy nutrition impacts the quality of life. They are conscious that fast and unhealthy food often has consequences in illnesses such as obesity, cardiovascular problems, diabetes, neurological problems, joint pains etc. Healthy nutrition is essential against the diseases which are more often every day in our society. For that reason, as well for a gap in both local and regional market, the idea of ecologic American blueberry cultivation was born. The idea seems to be a good option also for the reason of growing demand for this fresh and tasty fruit, which is also rich on vitamins as well as nutritional ingredients. The purpose of this thesis was to establish if this business idea could grow into a business opportunity; the thesis is divided into two parts, theoretical and practical. The theoretical part showed ways of growing of the business idea into a business opportunity through entrepreneurial process as well as business plan. In the practical part, for ecologic American blueberry cultivation in the land area of 0,48 acres was shown in a business plan. Throughout that process, all essential aspects of this venture were analyzed and based on these results, it was concluded if the cultivation of blueberry, as a resource needed for improvement of life quality, is a good business opportunity. In theoretical part of the thesis, the methods of description, classification, analysis, compilation and comparison were used, while the practical part refers to the business plan, which includes the methods of analysis, synthesis and inductive and deductive method.