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master's thesis
STAVOVI I ZNANJE POTROŠAČA O KONCEPTU I OZNACI PRAVEDNE TRGOVINE
Diplomski rad
2023. urn:nbn:hr:145:702249
Mitar, Valentina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Mitar, V. (2023). STAVOVI I ZNANJE POTROŠAČA O KONCEPTU I OZNACI PRAVEDNE TRGOVINE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:702249

Mitar, Valentina. "STAVOVI I ZNANJE POTROŠAČA O KONCEPTU I OZNACI PRAVEDNE TRGOVINE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:702249

Mitar, Valentina. "STAVOVI I ZNANJE POTROŠAČA O KONCEPTU I OZNACI PRAVEDNE TRGOVINE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:702249

Mitar, V. (2023). 'STAVOVI I ZNANJE POTROŠAČA O KONCEPTU I OZNACI PRAVEDNE TRGOVINE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:702249

Mitar V. STAVOVI I ZNANJE POTROŠAČA O KONCEPTU I OZNACI PRAVEDNE TRGOVINE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:145:702249

V. Mitar, "STAVOVI I ZNANJE POTROŠAČA O KONCEPTU I OZNACI PRAVEDNE TRGOVINE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:702249

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TitleSTAVOVI I ZNANJE POTROŠAČA O KONCEPTU I OZNACI PRAVEDNE TRGOVINE : Diplomski rad
Title (english)CONSUMER ATTITUDES AND KNOWLEDGE ABOUT THE CONCEPT AND LABEL OF FAIR TRADE : Graduate paper
AuthorValentina Mitar
MentorDražen Ćućić (mentor)
Committee memberIvo Mijoč (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pravedna trgovina je društveni pokret i sustav certificiranja koji ima za cilj promovirati ravnopravnije trgovinske odnose između proizvođača u zemljama u razvoju i kupaca u razvijenim zemljama. Koncept pravedne trgovine naglašava plaćanje pravedne cijene proizvođačima za njihovu robu, promicanje održivih poljoprivrednih praksi i poboljšanje radnih uvjeta za poljoprivrednike i radnike. Oznaka Fair Trade je oznaka certifikata koja se pojavljuje na proizvodima koji zadovoljavaju određene standarde koje je postavila Fair Trade International, organizacija koja nadzire sustav Fair Trade. Oznaka označava da je proizvod proizveden i da se njime trguje u skladu s ovim standardima, koji uključuju zahtjeve za pravednim cijenama, pravednim radnim uvjetima i ekološkom održivošću. Općenito, Fair Trade ima za cilj stvoriti pravedniji i ravnopravniji globalni trgovinski sustav osiguravajući da proizvođači dobiju pravičnu naknadu za svoj rad i da se poštuju njihova prava. Potrošači mogu podržati ovaj pokret odabirom kupovine proizvoda koji nose oznaku Fair Trade. Cilj rada je proučiti koncept i razvoj pravedne trgovine kroz povijest, kao i glavne odrednice njezina razvoja te prikazati faktore koji su utjecali na sami razvoj ovoga pokreta. Osim toga, svrha ovog rada je poticati svijest o društvenoj pravednosti među čitateljima i naglašavati značaj pravedne trgovine kao alata za ostvarivanje tih ciljeva.
Abstract (english)
Fair Trade represents a social initiative and a certification framework with the goal of fostering greater equity in trade connections between producers in less economically developed nations and purchasers in more economically developed nations. The concept of Fair Trade emphasizes paying producers a fair price for their goods, promoting sustainable agricultural practices, and improving working conditions for farmers and workers. The Fair Trade mark is a certification mark that appears on products that meet certain standards set by Fair trade International, the organization that oversees the Fair Trade system. The label indicates that the product is produced and traded in accordance with these standards, which include requirements for fair prices, fair working conditions and environmental sustainability. In general, Fair Trade aims to create a fairer and more equal global trading system by ensuring that producers receive fair compensation for their work and that their rights are respected. Consumers can support this movement by choosing to buy products that carry the Fair Trade label. The aim of this master's thesis is to explore the concept and evolution of Fair Trade throughout history, as well as the main determinants of its development, while also presenting the factors that have influenced the growth of this movement. Additionally, the purpose of this master's thesis is to raise awareness of social justice among the readers and underscore the importance of Fair Trade as a tool for achieving these goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:702249
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-06 17:19:13