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undergraduate thesis
UPRAVLJANJE OBITELJSKIM PODUZEĆEM U DRUGOJ GENERACIJI
Završni rad
2023. urn:nbn:hr:145:791721
Zvonarić, Magdalena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Zvonarić, M. (2023). UPRAVLJANJE OBITELJSKIM PODUZEĆEM U DRUGOJ GENERACIJI : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:791721

Zvonarić, Magdalena. "UPRAVLJANJE OBITELJSKIM PODUZEĆEM U DRUGOJ GENERACIJI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:791721

Zvonarić, Magdalena. "UPRAVLJANJE OBITELJSKIM PODUZEĆEM U DRUGOJ GENERACIJI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:791721

Zvonarić, M. (2023). 'UPRAVLJANJE OBITELJSKIM PODUZEĆEM U DRUGOJ GENERACIJI : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:791721

Zvonarić M. UPRAVLJANJE OBITELJSKIM PODUZEĆEM U DRUGOJ GENERACIJI : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:791721

M. Zvonarić, "UPRAVLJANJE OBITELJSKIM PODUZEĆEM U DRUGOJ GENERACIJI : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:791721

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TitleUPRAVLJANJE OBITELJSKIM PODUZEĆEM U DRUGOJ GENERACIJI : Završni rad
Title (english)SECOND GENERATION IN FAMILY BUSINESS MANAGEMENT : Final paper
AuthorMagdalena Zvonarić
MentorMirela Alpeza (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Obiteljsko poduzetništvo se sastoji od dvije nezavisne varijable, a one su obitelj i poduzetništvo. Obitelj je društvena zajednica koja je povezana srodstvom, a njena osnova je brak. Osnova svakog obiteljskog poduzeća je obitelj te bez obitelji taj pojam ne bi mogao postojati. Obiteljsko poduzeće je kompleksnije u odnosu na neobiteljsko iz razloga što je potrebno održavati kvalitetne odnose u obitelji kako se poduzeće ne bi raspalo. Obiteljsko se poduzeće može prikazati kroz četiri različite faze. U prvoj fazi prisutan je samo osnivač, druga faza uključuje prvu generaciju u obitelji, odnosno djecu osnivača. Treća faza je druga generacija nasljednika te su u njoj prisutni unuci. Za vrijeme četvrte faze prisutni su praunuci osnivača i daljnja rodbina, no ta faza rijetko zaživi. Druga generacija nema jednostavan zadatak pri upravljanju poduzećem jer su tu prisutne značajke kao manjak motiva za rad, sporiji napredak i jačanje konkurencije. Osim toga, u drugoj generaciji primarni je zadatak pronaći odgovarajuća rješenja za rast i razvoj obiteljskog poduzeća kako se ne bi ugasila tradicija. Oko trećine obiteljskih poduzeća uspije doći u drugu generaciju, a kada se uzme u obzir da je riječ od oko 60 godina poslovanja zaključuje se da je to poduzeće izuzetno uspješno.
Abstract (english)
Family entrepreneurship consists of two independent variables, namely family and entrepreneurship. A family is a social community connected by kinship, and its basis is marriage. The basis of every family business is the family, and without the family the concept of family business could not exist. A family business is more complex than a non-family business because it is necessary to maintain quality relationships in the family so that the business does not fall apart. A family business can be presented through four different phases. In the first phase, only the founder is present, the second phase includes the first generation in the family, i.e. the children of the founder. The third phase is the second generation of heirs and grandchildren are present in it. During the fourth phase, the founder's great-grandchildren and further relatives are present, but this phase rarely comes to life. The second generation does not have an easy task when managing a company, because there are features such as low motivation to work, slower progress and stronger competition. In addition, in the second generation, the primary task is to find appropriate solutions for the growth and development of the family business so that the tradition does not die out. About a third of family businesses manage to reach the second generation, and when you take into account that this is about 60 years of business, it can be concluded that the company is extremely successful.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:791721
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-15 11:56:23