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undergraduate thesis
UTJECAJ DRUŠTVENIH MREŽA NA ODNOSE S JAVNOŠĆU
Završni rad
2023. urn:nbn:hr:145:053730
Matić, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Matić, L. (2023). UTJECAJ DRUŠTVENIH MREŽA NA ODNOSE S JAVNOŠĆU : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:053730

Matić, Lucija. "UTJECAJ DRUŠTVENIH MREŽA NA ODNOSE S JAVNOŠĆU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:053730

Matić, Lucija. "UTJECAJ DRUŠTVENIH MREŽA NA ODNOSE S JAVNOŠĆU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:053730

Matić, L. (2023). 'UTJECAJ DRUŠTVENIH MREŽA NA ODNOSE S JAVNOŠĆU : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:053730

Matić L. UTJECAJ DRUŠTVENIH MREŽA NA ODNOSE S JAVNOŠĆU : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:053730

L. Matić, "UTJECAJ DRUŠTVENIH MREŽA NA ODNOSE S JAVNOŠĆU : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:053730

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Metadata
TitleUTJECAJ DRUŠTVENIH MREŽA NA ODNOSE S JAVNOŠĆU : Završni rad
Title (english)THE IMPACT OF SOCIAL MEDIA ON PUBLIC RELATIONS : Final paper
AuthorLucija Matić
MentorJerko Glavaš (mentor)
MentorBruno Mandić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2023-08-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Odnosi s javnošću su relativno mlad i mnogima još nepoznati pojam. To je profesija, poziv, umjetnost, znanost. Odnosi s javnošću su grana menadžmenta, dio marketinga, povezani su sa novinarstvo. Njihovo tumačenje nema konzistentnost jer ne postoji još uvijek međunarodno priznato objašnjenje što su zapravo i kako ih zvati. S obzirom da je ova profesija u usponu, svakim danom se razvija. Neki smatraju da su odnosi s javnošću oduvijek postojali pod drugim nazivima, jer uz ovaj pojam vežu se i... More izrazi propagande, manipulacijom stavova što potkrepljuju mnogi dokazi iz povijesti. Primjerice, kralj je slao svoje glasnike za objavu vijesti, poruka, uputstava ili pak kada su se širile lažne vijesti i objave za vrijeme ratova kako bi se potakla ljutnja među ljudima. Pojavom tehnologije proširenost PR-a je veća nego ikada, a pojavom društvenih mreža promijenio se i način rada odnosa s javnošću jer je doći do ciljane javnosti sve lakše. Odnosi s javnošću i društvene mreže su međusobno u simbiozi i njihov sklad je sve jači. . No, kao u svačemu postoji pozitivnih strana, postoje i negativne. Koliko god da su društvene mreže dobra podloga za poslati određenu poruku, toliko su i loše jer se može lakše proširiti neistina ili se nečije riječi mogu uzeti iz konteksta i tako stvoriti lošu predodžbu o nekoj osobi ili organizaciji Less
Abstract (english)
Public relations is a relatively young and still unfamiliar concept to many. It's a profession, a calling, an art, a science. Public relations constitute a branch of management, a part of marketing, and they are intertwined with journalism. The interpretation of public relations lacks consistency because there isn't yet an internationally recognized explanation of what they truly are and how to refer to them. Given that this profession is on the rise, it is evolving with each passing day.... More Some believe that public relations have always existed under different names. The term is also associated with expressions like propaganda and the manipulation of attitudes, which are supported by numerous historical pieces of evidence. For instance, kings used to send messengers to announce news, messages, instructions, or even spread fake news and announcements during wars to incite anger among people. With the advent of technology, the prevalence of PR is greater than ever, and the emergence of social media has changed the way public relations work, as reaching the target audience has become easier. Public relations and social media are mutually symbiotic, and their harmony is growing stronger. However, as with everything, there are positives and negatives. As much as social media provides a good platform to convey a specific message, it also has downsides, as falsehoods can spread more easily, and someone's words can be taken out of context to create a negative perception of a person or organization. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:053730
Study programmeTitle: Financial Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-19 09:32:17
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