Public relations is a relatively young and still unfamiliar concept to many. It's a profession, a calling, an art, a science. Public relations constitute a branch of management, a part of marketing, and they are intertwined with journalism. The interpretation of public relations lacks consistency because there isn't yet an internationally recognized explanation of what they truly are and how to refer to them. Given that this profession is on the rise, it is evolving with each passing day. Some believe that public relations have always existed under different names. The term is also associated with expressions like propaganda and the manipulation of attitudes, which are supported by numerous historical pieces of evidence. For instance, kings used to send messengers to announce news, messages, instructions, or even spread fake news and announcements during wars to incite anger among people. With the advent of technology, the prevalence of PR is greater than ever, and the emergence of social media has changed the way public relations work, as reaching the target audience has become easier. Public relations and social media are mutually symbiotic, and their harmony is growing stronger. However, as with everything, there are positives and negatives. As much as social media provides a good platform to convey a specific message, it also has downsides, as falsehoods can spread more easily, and someone's words can be taken out of context to create a negative perception of a person or organization.