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undergraduate thesis
Pozicioniranje proizvoda na primjeru Lancôme Vissionaire Advanced Skin Corrector seruma za lice
Završni rad
2024. urn:nbn:hr:145:852568
Breber, Stela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Breber, S. (2024). Pozicioniranje proizvoda na primjeru Lancôme Vissionaire Advanced Skin Corrector seruma za lice : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:852568

Breber, Stela. "Pozicioniranje proizvoda na primjeru Lancôme Vissionaire Advanced Skin Corrector seruma za lice : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:852568

Breber, Stela. "Pozicioniranje proizvoda na primjeru Lancôme Vissionaire Advanced Skin Corrector seruma za lice : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:852568

Breber, S. (2024). 'Pozicioniranje proizvoda na primjeru Lancôme Vissionaire Advanced Skin Corrector seruma za lice : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:852568

Breber S. Pozicioniranje proizvoda na primjeru Lancôme Vissionaire Advanced Skin Corrector seruma za lice : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:852568

S. Breber, "Pozicioniranje proizvoda na primjeru Lancôme Vissionaire Advanced Skin Corrector seruma za lice : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:852568

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Metadata
TitlePozicioniranje proizvoda na primjeru Lancôme Vissionaire Advanced Skin Corrector seruma za lice : Završni rad
Title (english)Product positioning on the example of Lancôme Vissionaire Advanced Skin Corrector face serum : Final paper
AuthorStela Breber
MentorMladen Pancić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberMladen Pancić (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Uz brze i česte promijene na današnjem zasićenom tržištu, nužna je učinkovita strategija pozicioniranja proizvoda. Promjene na tržištu sve su češće, a promjene u ponašanju potrošača teško su predvidljive. Poslovni subjekti detaljnom analizom konkurencije te vlastite pozicije na tržištu moraju odabrati odgovarajuću strategiju pozicioniranja. Odabrana strategija utjecat će na cijeli životni ciklus proizvoda, a ako poslovni subjekt želi uživati dobru poziciju na tržištu, analize se trebaju provoditi konstantno, a strategija kontinuirano nadograđivati. Upravo je marka Lancôme učinila dobar posao pri pozicioniranju svog Visionnaire seruma na tržište. Proizvod je to koji je osvojio potrošače, a subjektu dodatno potvrdio već vrhunsku poziciju na tržištu ljepote.
Abstract (english)
With rapid and frequent changes in today's saturated market, an effective product positioning strategy is required. Changes in the market are becoming more frequent, and changes in consumer behavior are difficult to predict. Business entities must choose an appropriate positioning strategy through a detailed analysis of the competition and their own position on the market. The chosen strategy will affect the entire life cycle of the product, and if the business entity wants to enjoy a good position on the market, analyzes should be carried out constantly, and the strategy should be continuously upgraded. It is the brand Lancôme that has done a good job in positioning its Visionnaire serum in the market. It is a product that won over consumers, and additionally confirmed the subject's already top position on the beauty market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:852568
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-13 08:53:51