prikaz prve stranice dokumenta PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION
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PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30 (2017), 2; 459-472. urn:nbn:hr:145:304915
Vučemilović, Vesna; Vištica, Biserka

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Vučemilović, V. i Vištica, B. (2017). PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30. (2), 459-472. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:304915

Vučemilović, Vesna i Biserka Vištica. "PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, br. 2, 2017, str. 459-472. https://urn.nsk.hr/urn:nbn:hr:145:304915

Vučemilović, Vesna i Biserka Vištica. "PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 30, br. 2 (2017): 459-472. https://urn.nsk.hr/urn:nbn:hr:145:304915

Vučemilović, V. i Vištica, B. (2017) 'PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30(2), str. 459-472. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:304915 (Datum pristupa: 19.04.2024.)

Vučemilović V, Vištica B. PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 29.12.2017. [pristupljeno 19.04.2024.];30(2):459-472. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:304915

V. Vučemilović i B. Vištica, "PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, br. 2, str. 459-472, Prosinac 2017. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:304915. [Citirano: 19.04.2024.]

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Naslov (engleski)PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION
AutorVesna Vučemilović
AutorBiserka Vištica
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Differentiation is a way for gaining a sustainable competitive advantage or achieving a market position which enables companies to satisfy customers’ needs better than the competition. Differentiation can manifest itself through four dimensions: product, services, personnel and image. Nature parks, national parks, strict reserves and special reserves are categories of protected areas of national importance. Nature parks and national parks have exceptional potential for visiting system development, but are also responsible for the management of these activities. There are numerous nature protection restrictions arising from legislation and management documents. The principal task is to protect and preserve the natural and landscape values and ecological characteristics. Creating and realizing visiting activities as a part of tourist services supplied trough Public institutions are also specific. These services must be differentiated on the market in relation to the competition. Income generated from tourist services in the income structure of nature parks, will be even more important in the future, because of self-financing development and central budget dependency reduction. It must be emphasized that nature parks help the larger community through development of complementary economic activities. This paper is based on market research conducted in the period from 16 May to 10 June 2016 in Nature Park Kopački rit, which is one of the most visited nature parks in the Republic of Croatia. A poll survey was carried out among 300 randomly selected visitors. The research results may be used for policy suggestions for how to create adequate products, services and promotional activities, ensure quality education for visitors about natural, historical and cultural protected area values and minimize visitors’ impact on natural resources.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 30, br. 2, str. 459-472
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:304915
Datum objave publikacije2017-12-29
URL dokumentahttps://hrcak.srce.hr/191910
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2018-02-05 12:42:59