prikaz prve stranice dokumenta The impact of promotion in franchising
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The impact of promotion in franchising
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII (2014), 2; 285-296. urn:nbn:hr:145:188372
Buljubašić, Iva; Borić, Marta

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Buljubašić, I. i Borić, M. (2014). The impact of promotion in franchising. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII. (2), 285-296. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:188372

Buljubašić, Iva i Marta Borić. "The impact of promotion in franchising." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, br. 2, 2014, str. 285-296. https://urn.nsk.hr/urn:nbn:hr:145:188372

Buljubašić, Iva i Marta Borić. "The impact of promotion in franchising." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues XXVII, br. 2 (2014): 285-296. https://urn.nsk.hr/urn:nbn:hr:145:188372

Buljubašić, I. i Borić, M. (2014) 'The impact of promotion in franchising', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII(2), str. 285-296. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:188372 (Datum pristupa: 10.12.2024.)

Buljubašić I, Borić M. The impact of promotion in franchising. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 24.12.2014. [pristupljeno 10.12.2024.];XXVII(2):285-296. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:188372

I. Buljubašić i M. Borić, "The impact of promotion in franchising", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, br. 2, str. 285-296, Prosinac 2014. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:188372. [Citirano: 10.12.2024.]

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Podaci o radu
Naslov (engleski)The impact of promotion in franchising
AutorIva Buljubašić
AutorMarta Borić
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Odjel za kulturologiju
(Katedra za kulturalni menadžment)
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Franchising is a model of company growth, which significantly reduces uncertainty in the riskiest stages of growth: business start–up and growth phase. The impact of promotion in franchising has not been investigated in relevant literature. Therefore, this paper examines the impact of promotion on franchising through unconventional marketing on the example of private company X which is the main context of the present study. This private company X was chosen as a relevant example because it was selected in 2012 as one of the most successful Croatian franchisee companies in the segment of automotive industry and also because of the quality of service. The results show that the most successful promotional tool is “word of mouth” that attracts the largest number of clients. However, it must be emphasized that conventional marketing is very important, too, because it contributes to the visibility of the company. Conventional marketing is a diverse field which includes many forms of advertising like print, broadcast, direct mail, telemarketing etc. and is still widely recognized by the audience.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. XXVII, br. 2, str. 285-296
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:188372
Datum objave publikacije2014-12-24
URL dokumentahttp://hrcak.srce.hr/132837
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-04-07 08:05:12