Although it's been applied around the globe for several decades, Destination Management Company (DMC) is a relatively new concept in Croatian tourism. It appears as a contemporary tourist product of the public and private sectors, but mostly as a product of receptive tourist agencies of specific destinations. Changes that are occurring in the market, due to various influences, offer results of a very sensitive tourism market and very demanding traveler – tourist. Due to those influences the one offering the same product must be well versed in the same sector, have qualified staff for the job, be a good creator of destination program, and have contacts of exceptional quality and good cooperation with all the service providers at the destination. In an exceptionally unstable economic marketplace the financial stability of the subject is even more important. All stated factors are of exceptional importance as to the strategic development of the destination in order to attract tourists to a specific destination. Desires and needs of the traveler have become quite evolved; there is a higher demand for creative tourism products at the destinations with an emphasis on a greater variety of offerings. The contemporary tourism market is segmented by tourism products of exceptional creativity for narrow tourism niches in line with the tourists desires and needs. Those types of tourism products bring about accommodations of indescribable enjoyment for the tourists and financially measurable benefits for the tourism destination. Croatian tourism shows that demands in our market indicate that tourists are not arriving just for the sea but rather for the uncommon forms of tourism that Croatia offers such as: gastronomy, hunting and fishing, photographing, observing birds and plants, various sport activities, cultural offerings, health tourism, rural and mountain along with many others. It’s up to Croatian destinations to come up creative programs at their locations, to define good development strategies and desired goals so that, with good marketing, they attract tourists to their destinations through tourist associations and agencies.