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MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30 (2017), 1; 181-191. urn:nbn:hr:145:287061
Erceg, Aleksandar; Kukec, Ljiljana

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Erceg, A. i Kukec, Lj. (2017). MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30. (1), 181-191. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:287061

Erceg, Aleksandar i Ljiljana Kukec. "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, br. 1, 2017, str. 181-191. https://urn.nsk.hr/urn:nbn:hr:145:287061

Erceg, Aleksandar i Ljiljana Kukec. "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 30, br. 1 (2017): 181-191. https://urn.nsk.hr/urn:nbn:hr:145:287061

Erceg, A. i Kukec, Lj. (2017) 'MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30(1), str. 181-191. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:287061 (Datum pristupa: 30.12.2024.)

Erceg A, Kukec Lj. MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 29.06.2017. [pristupljeno 30.12.2024.];30(1):181-191. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:287061

A. Erceg i Lj. Kukec, "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, br. 1, str. 181-191, Lipanj 2017. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:287061. [Citirano: 30.12.2024.]

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Podaci o radu
Naslov (engleski)MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES
AutorAleksandar Erceg
AutorLjiljana Kukec
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Franchising has been present in the global economy in its current format for more than a hundred years. Companies have used franchising for growing their business and geographical expansion by bridging the distance in partnership with local entrepreneurs. Micro franchising provides a proven business model and a chance for self-employment by exploiting all advantages of franchising on a far smaller scale than traditional franchising. This model also helps potential entrepreneurs with low income to cross certain barriers, establish a sustainable business and create opportunities for new employment with the mentorship of the franchisor. With micro franchising, franchise systems could open locations where franchising in the traditional format would (could) not work and by doing so it could expand their business and gain competitiveness on the market, while at the same time enhancing employment and the development of entrepreneurship. This paper examines the micro-franchising situation in Croatia and checks if this model of growing business can help in increasing competitiveness of a company and at the same time enhance self-employment. Due to their pioneer work in the field of micro franchising in Croatia, Body Creator and Surf’n’Fries were chosen as practical examples.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 30, br. 1, str. 181-191
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:287061
Datum objave publikacije2017-06-29
URL dokumentahttp://hrcak.srce.hr/183618
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-08-25 08:30:44