prikaz prve stranice dokumenta TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA
  Preuzmi
PDF 278.61 KB
Znanstveni rad - Izvorni znanstveni rad
TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30 (2017), 2; 273-286. urn:nbn:hr:145:420215
Šapić, Srđan; Furtula, Srđan; Aleksić, Marijana

Citirajte ovaj rad

Šapić, S., Furtula, S. i Aleksić, M. (2017). TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30. (2), 273-286. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:420215

Šapić, Srđan, et al. "TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, br. 2, 2017, str. 273-286. https://urn.nsk.hr/urn:nbn:hr:145:420215

Šapić, Srđan, Srđan Furtula i Marijana Aleksić. "TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 30, br. 2 (2017): 273-286. https://urn.nsk.hr/urn:nbn:hr:145:420215

Šapić, S., Furtula, S. i Aleksić, M. (2017) 'TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30(2), str. 273-286. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:420215 (Datum pristupa: 10.12.2024.)

Šapić S, Furtula S, Aleksić M. TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 29.12.2017. [pristupljeno 10.12.2024.];30(2):273-286. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:420215

S. Šapić, S. Furtula i M. Aleksić, "TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, br. 2, str. 273-286, Prosinac 2017. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:420215. [Citirano: 10.12.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:145:420215
Prijavite se u repozitorij kako biste mogli spremiti objekt u svoju listu.
Podaci o radu
Naslov (engleski)TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA
AutorSrđan Šapić
AutorSrđan Furtula
AutorMarijana Aleksić
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The subject of this paper is to examine to what extent and in which way educational level influences the use of e-commerce in the Republic of Serbia, as well as, in part, to examine customer satisfaction with e-commerce. The main objective of this paper is to determine the level of customer use of e-commerce depending on their educational level, as well as to spot the areas which need to be improved in order to increase the degree of use of e-commerce in the Republic of Serbia. For the purposes of sorting and grouping the data in this study the statistical method has been used. All collected data were processed in the statistical software SPSS (descriptive and parametric analyses were used, as well as comparison of mean values, correlation and regression). Based on the results of the tests conducted it is to conclude that the respondents generally use e-commerce in Serbia on a small scale and that other technological advances are accepted to a greater extent than e-commerce. The respondents have very low confidence while using e-commerce. One of the reasons for such a situation is the fear of possible abuses or the fear that e-commerce is insecure. Therefore, in order to increase e-commerce in Serbia, one of the priorities should be work on increasing the security of participants in e-commerce to reduce the possible abuses. From the research a conclusion can be drawn that the level of education significantly affects the use of e-commerce in Serbia and that it should be constantly worked on raising the educational level of the citizens in order for them to be able to properly use the advantages that e-commerce offers.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 30, br. 2, str. 273-286
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:420215
Datum objave publikacije2017-12-29
URL dokumentahttps://hrcak.srce.hr/191897
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2018-01-18 11:30:29