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CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30 (2017), 2; 441-455. urn:nbn:hr:145:300643
Petljak, Kristina; Štulec, Ivana; Renko, Sanda

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Petljak, K., Štulec, I. i Renko, S. (2017). CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30. (2), 441-455. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:300643

Petljak, Kristina, et al. "CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, br. 2, 2017, str. 441-455. https://urn.nsk.hr/urn:nbn:hr:145:300643

Petljak, Kristina, Ivana Štulec i Sanda Renko. "CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 30, br. 2 (2017): 441-455. https://urn.nsk.hr/urn:nbn:hr:145:300643

Petljak, K., Štulec, I. i Renko, S. (2017) 'CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30(2), str. 441-455. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:300643 (Datum pristupa: 25.12.2024.)

Petljak K, Štulec I, Renko S. CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 29.12.2017. [pristupljeno 25.12.2024.];30(2):441-455. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:300643

K. Petljak, I. Štulec i S. Renko, "CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, br. 2, str. 441-455, Prosinac 2017. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:300643. [Citirano: 25.12.2024.]

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Podaci o radu
Naslov (engleski)CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA
AutorKristina Petljak
AutorIvana Štulec
AutorSanda Renko
Autorova ustanovaSveučilište u Zagrebu
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Taking into consideration growing concerns about conventional agricultural practices, food safety, human health, animal welfare and the environment, the main goal of this paper is to identify the predictors of consumers' willingness to buy organic food and to pay a premium price for it. The research was conducted on a representative sample of respondents in the Republic of Croatia, a growing organic food market, using a highly structured questionnaire. Research results indicate that respondents in Croatia perceive organic food as more expensive, healthier and tastier than conventional food; also, they believe that the origin of organic food is strictly controlled. The results of hierarchical regression analysis indicate that higher monthly household income predicts a greater willingness to pay (WTP) a higher price for organic food compared to conventional food. Also, perception of organic food as healthier and tastier than conventional food predicts a greater WTP a higher price for organic food compared to conventional products. It is expected that research results will be useful for food retailers in their market communication strategies towards further development and overall growth of the organic food market in Croatia. This research is one of its kind as it captures WTP a premium price for organic food and identifies the main factors influencing WTP a premium price for organic food on the growing Croatian market.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 30, br. 2, str. 441-455
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:300643
Datum objave publikacije2017-12-29
URL dokumentahttps://hrcak.srce.hr/191909
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2018-02-05 12:39:54