In this paper there are described terms of communication, business communication and media in detail. The goal of this paper is to notice the importance of media in business communication. It seeks to understand the importance of multimedia, advantages and disadvantages, that is advantages and disadvantages of mass communication. That is exactly how we get to the conclusion in what way media helps in communication and how they became a part of a man's everyday life. Communication represents a process of transferring pieces of information from one person to another and it is a structural part of our lives. It is the base of every private and business relationships. Every human's act appears as some type and form of communication. One of the types of communication is mass communication. As the name itself says, it is a communication that takes place between a large number of people. Multimedia as a term is defined exclusively as a combination of various media. The media are a tool of mass communication and serve as a intermediator of information. Using them, we receive pieces of information about what is happening all over the world. Without media, mass communication would not be achievable. The media of mass communication are news, the radio, television and the internet. Every of those media transfer pieces of information in its own way. The main purpose of the media of mass communication is to transfer information to a various audience and as such it determines which of the media will it accept and in what amount. The media provide pieces of information of different characteristics and in that way they attract the audience's attention.