Business profitability can only be achieved by the high quality of products and services. The attitude of management and its linkage to the quality of products and services with profitability is an elementary assumption of TQM. Total quality management has ten basic principles to be respected. The process of quality planning and control takes place in interaction between the customer and the company throughout the quality cycle. Quality appraisal often involves some kind of cost quality, market position, quality culture, and quality system functioning. Costs of achieving and maintaining quality or balance of costs and quality are the right measures for its success. When product quality falls, quality costs grow. The quality management system must ensure a meeting between the customer's demand for a consistent delivery of the desired product and requires the company to ensure the efficient use of resources at optimal cost. When it comes to sharing the responsibility and flow of information, it is important that all individuals and organizations in the organization are responsible for product quality. The modern quality management system must create trust with its customers, which is in line with the relationship between consumer demand and enterprise requirements. In high competitive conditions, quality management has become a very important business discipline, and achieving total quality is a top strategic issue. For the achievement of total quality, many deep and radical changes defined in the so-called " Deming's Quality Management Principles. The introduction and application of a complete quality management system is a long-term and lasting task.