The paper deals with the theme of application of traditional and contemporary marketing in the wood industry on a practical example. In order to achieve business goals, all elements of a marketing match must be in place. The work is concerned with the process of production, working in sawmills, sawing, veneering and veneer making, price formation, distribution, sorting and stacking of sawn timber, transport of sawn timber and veneer, and promotion as a variable that enables product placement. Then, online marketing is being analysed as an effective means of promotion. Significant presence of business entities in the domain of wood industry on internet portals, web sites and social networks. This paper analyses the web site of a business entity by Nibbler analytical tool. Email as the main means of communication like Gmail, and newsletters. Popular social platforms like Facebook, Facebook Messenger, YouTube, WhatsApp, and Instagram. The set hypothesis of the research analyses the efficient means of promoting products and business entities in the segment of business customers in the woodworking markets, and which access points represent the primary starting point for the availability of information on products and business entities in the segment of business customers in the woodworking markets. Furthermore, the objectives were to explore which is the primary means of communication of business entities in the segment of business customers in the woodworking markets, primarily as a means of obtaining information on current business activities. The presence of the company on the internet today is the fundamental promotional feature, which is also the focus of the final work.