Successful communication is the foundation of good interpersonal relationships. It is the most important skill in human life that is continually taught throughout whole lifetime. It is our most important connection with the world. The quality of communication depends on the organization's success. With the emergence of modern technologies, streamlined information flows have been simplified. The whole world becomes a large global village where spatial and temporal differences have almost disappeared. The development of the Internet and new technologies is changing the ways of doing business, spreading and discovering new markets. The biggest advantage of new electronic media is the detection of new communication channels whose high speed information is great. The Internet has fundamentally changed the way we communicate and experience the world around us. The workplace is no longer strictly related to the headquarters of the company. The beginning of the social networks has changed the way we see the world both in the private and business senses. Most of the advantages of social networks besides communication are the ability to quickly access information and a faster connection and networking capability. The accelerated development of the Internet and the emergence of diverse social networks has enabled the market to entertain small businesses and manufacturers that were strictly oriented to one area of business. For small companies, this kind of communication with consumers could be the only form of communication they can afford.