The purpose of marketing is that through creating offers and exchanging products individuals and groups get what they need and what they want. The fact that, on the World Wide Web the number of internet sites has reached one billion by the end of 2014, the Internet is using almost half of the world's population daily, and that Google manages more than 250 million searches per day, is a logical reason why companies need to move their marketing activities on the Internet, to meet the needs of organizations and consumers. Taking into account the above, it can be concluded that the task of a marketing manager, whose job is to reach certain potential customers, is very difficult and almost impossible given the number of Internet users without the help of a third party. Such assistance was designed by Google and launched a solution in the form of online advertising program called Google Ads, a program that reaches potential customers at the right time, in the right place. Google Ads is one of the best and most widely used online advertising programs. Google Ads helps businesses create ads that will attract potential customers on the Internet just when they are interested in the products or services the company offers. Everything a company needs is their own web site and a Google Ads account, and throughout the design and launch of a marketing campaign, Google Ads provides their help and suggestions for more successful ad performance as well as performance measurement and improvement tips. If the marketing campaign is properly and precisely planned and set up, if the ads are tempting and the offer of the company differs from the competition, Google Ads can bring about 30 to 300 percent more visitors to the advertised website.