Aspects of political marketing of local elections in Croatia have been followed through the concept of politics where we define policy as the art and management of state or other political community. Concluding that the ethnic concept of politics has long been prevalent (political is what the state does), which has produced a policy awareness as a power technique that is in the monopolistic possession of government (state). Contemporary political thinkers (C. Schmitt, Thomas Mayer, U. Beck) warn that with the end of the epoch, the epoch of politics does not end. Political is not just what the state does. In political science, there are quite a number of general notions of politics and can hardly be reduced to the common denominator. We are teaching the determinants of political marketing so that in the next chapter we will process the political system in the Republic of Croatia, which we observe through legal regulations, in more detail observing the Law on local elections and the Law on Elections of municipal Chief, Mayor, Prefect and Mayor of the city of Zagreb. In order to get to the main topic of the research in this paper we also process the chapter of political action in teaching with the chapter of marketing in Croatian politics. The main area in this paper are local elections that are processed through local selection features in conclusion with local elections in the Republic of Croatia where we are giving a view of local elections in the period 2009. – 2017. G, on the selected sample of cities and municipalities of Split, Lećevica, Osijek and Antunovac, and on the basis of which we bring the main features of local elections in big cities against smaller municipalities.