With the emergence of Internet as a global phenomenon a new form of advertising was developed which is used over the Internet. Internet advertising comes in many forms and with the development of technology it becomes more comprehensive and available to all. Today the world can’t be imagined without Internet, and at the same time without Internet advertising, it’s present in almost all spheres of human life. Companies simply need to understand Internet advertising as an essential part of successful management, otherwise they will be very limited in getting their message through to their potential customers and in the fight with competition. It is necessary to use the tools which Internet provides, web-pages, search engines and social networks to better the awareness of customers as much as possible of the products and services that the company offers. Internet as an advertising medium is constantly developing and changing so it’s necessary to be in step with those changes to stay relevant and to survive on the market. Internet advertising is replacing traditional channels of advertising which were dominant until recently, precisely because of it’s adaptability and the changing of trends and customer habits. Currently Internet advertising comes in many different forms such as: display advertising, mobile advertising, social network advertising, search engine advertising, video advertising and other. That which differentiates the Internet from traditional mediums of advertising is it’s interactivity, performance monitoring, possibility of segmentation and the flexibility of the message which makes Internet advertising the superior way of advertising.