The subject of research is a financial disability and the potential of public transport as a media for advertising. The aim of the research is the application and efficiency of advertising in public transport, and the creation of a competitive advertising price. „This Time“ is a platform for the reproduction of multimedia content in public transport media. Through GPS navigation it emits certain information, at a precise time and at a specific location. Functionality is achieved by installing a multimedia computer module with a GPS receiver in the vehicle, thus registering the current position of the vehicle in real time, and broadcasting pre-prepared audiovisual content in accordance with the location and time. Advertising through the geolocation system in trams and buses is an innovative approach to advertising to consumers. Advantages of „This Time“ geolocation advertising are more favorable to all other forms of advertising in electronic and print media, allows independent listing and realtime ad rotation, the possibility of placing a specific advertisement in a specific location at a precise time and precisely defined potential customers, a completely new channel for advertising, technological innovation that enables better integration of small businesses with their clients, a platform that opens up new creative possibilities, and a platform that is continually upgraded with new features. The analyzed data gives conclusions about the advantages and disadvantages of individual advertising. Price analysis of advertising by individual media gives results on the most cost-effective advertising opportunities. Certainly, for the purposes of researching and creating „This Time“ Price List, data taken by Osijek City Transport on the number of passengers carried in tram and buses are taken into account. Sales Prices „This Time“ Advertising has been created for end users, for agencies, and licensing models have been created.