Marketing communication has improved a lot in creating a brand. Effective communication and effective reach affect customer perception. In today’s world, advertising has become important to both potential consumers and marketing communications staff. The whole world has become one big marketing platform, and as a result, millions of brands and products are competing for the attention of consumers. Guerrilla marketing gained more recognition in recent years for its cost-effective marketing communication. Modern technology also enables greater performance and effective reach of marketing communication. The advertising scheme of this approach extend beyond traditional advertising tools, and in addition, they are unexpected and require a higher level of creativity. Guerrilla marketing seeks to attract the attention and interest of potential audiences in public places, train stations, on streets, bus stops. In fact all the frequent locations where people stay. As people have less and less time and as their lives become more active, timed marketing effectiveness is key to success, and this requires greater creativity in advertising. It is Guerrilla marketing that deals with such an advertising tool, which will attract attention in a split second but will leave an impact. Thanks to the nature of marketing, strong imagination, being up-to-date and creativity, guerrilla marketing has become an imperative for success.