Service is an activity that one side provides to another and its main characteristic is intangibility. Other characteristics of services are: inseparability, perishability, heterogeneity and absence of ownership. Service sector in national and global context is experiencing dynamic movements and most changes. International marketing refers to a situation where marketing activities go beyond the borders of the country. First part of final paper deals with theoretical concept of service, historical evolution of service and its characteristics. Final paper compares products and services and shows the difference between their placement in a foreign market. In many countries export of services plays an essential role in the development of the economy. For example, in Croatian GDP (2009.) services had a share of 61,4% and number of people employed in the service sector, in a relation to the total number of employees, was 63,6%. Second part of final paper refers to a specific example of providing international service. Example is about logistical services of the company Ricardo d.o.o. By interviewing method, author of final paper, collected and analyzed information about services that company Ricardo d.o.o. provides. The aim of the research was to find out how the company Ricardo d.o.o. reaches to foreign business partners. For companies that provide same or similar services the most efficient way to enter a foreign market is through specialized fairs. Specialized fairs help companies in promoting themselves on foreign market and in the end they help them make a profit.