In the final paper, digital marketing and the related phenomenon trend are defined. Examples of digital communication channels for advertising are explained, and what tools are easier to reach the target group of people. Along with the term trend, illustrated simple examples of how the fall or rise of that same trend works are drawn. A sequence is included, listing significant trends that have had high impacts over the past decade, which were not only significant at the time, but are still in the process of evolving toward something even greater. As the past decade has been credited with the technological advances made in the development and popularization of artificial intelligence, and the first digital home helper called Alexa. As a current trend, which has the power to change the view of the future, the victory is taken by the SpaceX company with its plan to colonize the Earth's atmosphere. Guided by something popularized, in this paper one part of the topic focuses on the behaviorist approach to trends and general psychology and the impact of trends on society. Interesting conclusions and methods are reached that develop the success of spreading the trend, in a way of guessing and understanding human emotions. As 3D printing is already significantly present and generally known in the world of design, it can be said that its true potential has not reached its peak, and such technology has a lot of room for improvement, and can be classified as the technology of the future.