prikaz prve stranice dokumenta Franchising in the Balkan area: A Review
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Franchising in the Balkan area: A Review
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 19 (2019), 2; 389-404. urn:nbn:hr:145:611758
Erceg, Aleksandar

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Erceg, A. (2019). Franchising in the Balkan area: A Review. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 19. (2), 389-404. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:611758

Erceg, Aleksandar. "Franchising in the Balkan area: A Review." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 19, br. 2, 2019, str. 389-404. https://urn.nsk.hr/urn:nbn:hr:145:611758

Erceg, Aleksandar. "Franchising in the Balkan area: A Review." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 19, br. 2 (2019): 389-404. https://urn.nsk.hr/urn:nbn:hr:145:611758

Erceg, A. (2019) 'Franchising in the Balkan area: A Review', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 19(2), str. 389-404. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:611758 (Datum pristupa: 30.12.2024.)

Erceg A. Franchising in the Balkan area: A Review. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 22.06.2019. [pristupljeno 30.12.2024.];19(2):389-404. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:611758

A. Erceg, "Franchising in the Balkan area: A Review", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 19, br. 2, str. 389-404, Lipanj 2019. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:611758. [Citirano: 30.12.2024.]

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Podaci o radu
Naslov (engleski)Franchising in the Balkan area: A Review
AutorAleksandar Erceg
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
(Katedra za management, organizaciju i poduzetništvo)
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Franchising in the Balkan area has been present since the late 1980s and early 1990s when the countries of the so-called communist block started a transition to a market economy and opened their borders to new companies, “new” ideas, foreign companies, and foreign capital. Franchising was introduced mainly by foreign companies, which triggered activities of local entrepreneurs who started to use franchising as their growth strategy. Although almost 30 years have passed since then, franchising in those countries is in different phases of development, ranging from very early to very developed phases of development. The paper will examine the current status of franchising in several countries in the Balkan area (i.e., Slovenia, Croatia, Serbia, and Macedonia) and present current opportunities for and barriers to further development. In the first part of the paper, we will give a brief introduction to franchising and several theories used for explaining franchising. In the second part, the current situation in relation to franchising in several countries in the Balkan area will be presented based on the current number of franchising systems and the existing legal framework. In the last part, similarities between the countries under study will be examined, and based on the findings, a conclusion will be made together with proposals for further research.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 19, br. 2, str. 389-404
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:611758
Datum objave publikacije2019-06-22
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2022-02-18 09:50:52