Consumers today are offered a very large range of products and services and it is necessary to find the right product in that quantity that will satisfy their own needs and desires. Manufacturers themselves play a big role in this segment, because they have to create products according to customer preferences. As global warming and the need to care for the environment have become increasingly talked about in recent years, consumers are increasingly turning to those products and manufacturers that care about the environment. Therefore, the concept of green marketing was developed in the 1970s. Green marketing aims to design products and services that will meet customer needs while being environmentally friendly. Although the purchase of such products is still small, it has been increasing in recent years, as is the awareness and knowledge of consumers about caring for the environment. It is important to know what are the labels on the products that indicate that the product is manufactured in accordance with the environment. One of the essential labels that must be on products produced in the European Union is the European Eco-label, and in Croatia the Ministry of Economy and Sustainable Development is responsible for two eco-labels: Environmentally Friendly and EU Ecolabel. All eco-labels are classified into three types, depending on who issues them and who can get such a label. Through the experimental part of the paper, it was investigated what are the aspect of consumers about organic products, but it was also determined to what extent the respondents are familiar with certain eco-labels.