Due to the globalization of the economy, immigration, emigration and tourism, we are much more intensely confronted with other cultures, all the opportunities and difficulties that cultural differences bring. Culture is a feature of every nation that affects the identity of an individual, a group of people, an organization and society as a whole. Today, society pays great attention to understanding and learning about different cultures and their values, and to understanding cultural diversity. Also, communication is one that involves the interaction of people whose cultural perceptions and symbolic systems are different enough to change the act of communication. Special emphasis is placed on business etiquette, which is not the same in all cultures but forms a set of rules of conduct in business. It is an important segment of every culture and one of the possible ways of communication where it helps to build international and business relations. Before going to a particular country, it is necessary to first research to understand the business etiquette of that country, so as not to lead to misunderstanding and failed cooperation. This thesis focuses on the study of business etiquette and a set of rules that determine behavior in a community and present it through practical examples of selected cities and countries - Turkey, Japan, United Arab Emirates (Dubai), Sweden.