In the modern world, promotion is involved to a greater or lesser degree in the lives of the vast majority of people, through various advertisements or some of its other forms. Promotion is one of the most important elements of marketing because promotional activities are an extremely important factor for the further marketing of various products. Promotion is used by various societies, organizations, companies, individuals and others in their daily work. The promotion process requires that it be well and carefully managed in order for the promotion itself as such to be successful. The promotion process requires decisions that will be determined by the process itself and that will take into account all other factors that may directly or indirectly affect the service or product itself, whether external or internal factors. Promotional activities can be used for various purposes, so in addition to placing products or services on the market, they can also be used to send certain messages, promote various samples, promote political candidates, but also to combat various social problems such as addiction. . This final paper will primarily deal with the analysis of promotional activities and their application on the example of "Coca-Cola" products. The main goal of this paper is to analyze promotional activities and the importance of promotion in modern marketing, to analyze promotional activities and their application on the product "Coca-Cola" and to evaluate the promotional strategy of Coca Cola products.