Today, image is everything. Every company, regadless if its small firm or a global giant, it will work on it's image and do everything to get customers trust. Communication with clients is very important, and it is big part of integrated marketing communication. Integrated marketing communication is divided into: advertising, direct marketing sales, sales promotion, public relationship and publicity. With every one of these should be managing carefully and use them in way that can accomplish synergystic effect. Buyers appreciate money and they think that they need to get great deal of quality in exchange for their money. Companies are using all types of marketing tricks to convicte potential buyers that they need to trust them. They are trying to get buyer's trust with great discounts, gifts, free product ect. Considering that everything is easy avaiable on the Internet, bad informations spread quickly. Every company that is working on their way to success need to be careful because even the smallest mistake can make them pay. Buyers demand quality and every bad move that can make them suspect in company's credibility can make them to share their bad experiences with other potential buyers. That sort of move can lead to negative publicity.