Distribution in the world of business and marketing is defined as a set of activities that are undertaken from the moment the product is made until its purchase by the end consumer. It is a complex problem that requires the appropriate knowledge and skills needed to overcome spatial and temporal distances on the way to the exchange of values and goods between producers and consumers. From the moment of ordering raw materials, through production, storage, delivery, distribution centers, retailers and finally the end consumer, distribution activities are responsible for the process to go smoothly, with minimal costs according to a pre-planned schedule. That kind of system requires a well-designed strategy that will define which channels, systems and types of distribution the company will use in order to reach the largest number of customers. Distribution channels consist of all participants involved in the transfer of products from the company to the final consumer. The company can opt for two renewal gardens of distribution channels. The direct channel means the transfer of products directly from the company to the end consumers, while the indirect channel in the distribution process includes intermediaries such as wholesalers, retailers, agents and market assistants. Each company, depending on its capabilities, target market and the nature of the product it sells, creates its own strategy that will suit it best. In this paper, the distribution strategy is analyzed on the example of Ravlić d.o.o. which includes a description of the process required for the product to travel „from the field to the table“.