As time progresses, the topic of sustainable development is becoming increasingly prominent. The progress and industrialization, accompanied by numerous innovations and positive advancements, have also brought about a multitude of negative consequences, such as the neglect of our planet Earth. Disregarding natural boundaries, improper disposal of harmful waste, and the use of non-renewable resources are just a few examples of these negative aspects. However, from all of this, a desire for improvement has emerged among people. Therefore, the aim of this paper is to analyze consumer behavior to define strategies for promoting sustainable development among consumers. The subject of this research paper includes fundamental concepts of sustainable development and environmental protection to fully comprehend the purpose of our efforts. The paper also mentions and explains the conferences that have established many of the regulations that are now standard in our society. Furthermore, consumers and the ways in which they are segmented are defined, with a particular focus on "green consumers" and the products that such producers gravitate towards. Additionally, some eco-labels are introduced and categorized as environmentally friendly. Finally, a survey was conducted to ascertain consumers' attitudes towards sustainable practices and their contributions. In the end, the whole purpose of this paper is to understand the concepts, get acquainted with consumers, and explore their past habits that have positively or negatively influenced environmental protection efforts.