As popularity of mobile devices is growing more and more, with them are growing marketing options. Marketing experts are using mobile devices as additional channel for communication, sales, promoting, building and maintaining relationship with costumers. Rapid growing and development of mobile networks and devices, and also development of technology, have enabled development location-based services which could become carrier of future development of mobile business. Location-based services are enabling two-way communication and interaction. Provider of services knows location and type of information which costumer needs and that is helping them to deliver information and data which are customised. Location services are no longer used only for immediate location as the main source of providing services, nego gradually building knowledge about user with goal of making services be able to recognize information which can be used in favour of user. With location services also goes term of location marketing which is constructed to be an instrument of advertising or it can give information to user in dependence of location in which user is currently situated for which he has to own device with GPS technology. Spectre of possible opportunities towards costumers is enormous, therefore marketing department has to be innovated and creative so they could offer users services which they think are necessary and that is the way for obtaining the new costumers and keeping old ones.