This graduate paper aims to find out how international marketing is organized in the company Pepco. International marketing is becoming a necessity for companies that want to enter foreign markets and be competitive in them. Theoretical part of the work conceptually defines international marketing and the organization of international marketing, external and internal factors of the organization, types of organization and company goals. In the practical part, with the aforementioned theoretical basis, Pepco is identified as a multi-regional company with a matrix internal organization and a very ambitious goal – to become the most prominent European retailer of discount products. The vision and mission of Pepco, the business strategy, which is largely based on standardization, and the ways in which Pepco quickly enters foreign markets are explained. Secondary data were supplemented by interviews with Pepco managers at higher operational levels. The interviews give an insight into how international marketing works in everyday life and an insight into the differences that still exist between the regions, despite the high degree of standardization. They continue with the questions asked before entering the market, but also what is being done to make the entry into the new market as successful as possible, and end with Pepco's future goals, which are based on digital transformation in order to get closer to its customers. If Pepco manages to digitize, it will take a big step towards its main goal, and the digitization process of international companies is a topic that calls for further tracking and research.