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SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29 (2016), 1; 95-107. urn:nbn:hr:145:634233
Markić, Brano; Bijakšić, Sanja; Bevanda, Arnela

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Markić, B., Bijakšić, S. i Bevanda, A. (2016). SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29. (1), 95-107. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:634233

Markić, Brano, et al. "SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, br. 1, 2016, str. 95-107. https://urn.nsk.hr/urn:nbn:hr:145:634233

Markić, Brano, Sanja Bijakšić i Arnela Bevanda. "SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 29, br. 1 (2016): 95-107. https://urn.nsk.hr/urn:nbn:hr:145:634233

Markić, B., Bijakšić, S. i Bevanda, A. (2016) 'SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29(1), str. 95-107. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:634233 (Datum pristupa: 10.12.2024.)

Markić B, Bijakšić S, Bevanda A. SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 30.06.2016. [pristupljeno 10.12.2024.];29(1):95-107. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:634233

B. Markić, S. Bijakšić i A. Bevanda, "SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, br. 1, str. 95-107, Lipanj 2016. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:634233. [Citirano: 10.12.2024.]

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Podaci o radu
Naslov (engleski)SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING
AutorBrano Markić
AutorSanja Bijakšić
AutorArnela Bevanda
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Huge amounts of data, in the form of messages on social networks, represent a challange for digital marketing and marketing analytics when meeting the requirements, needs and customer satisfaction with services or products. Marketing strives to be a part of the overall culture based on the data and to define marketing strategies that respond to consumers and thus to provide economic benefits for the company. Therefore, the focus of marketing analysis is on the data recorded at the social networks. This paper shows one possible integration of information technology and data mining tools, with the goal of visualizing the attitudes and opinions on the social networks in the form of a word cloud, which can then further be used to create marketing strategies and improve customer relations and customer service.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 29, br. 1, str. 95-107
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:634233
Datum objave publikacije2016-06-30
URL dokumentahttp://hrcak.srce.hr/161034
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-02-17 08:28:29