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A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), S; 125-137. urn:nbn:hr:145:831000
Dukić, Branimir; Dukić, Stojanka; Vištica, Biserka

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Dukić, B., Dukić, S. i Vištica, B. (2015). A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (S), 125-137. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:831000

Dukić, Branimir, et al. "A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, br. S, 2015, str. 125-137. https://urn.nsk.hr/urn:nbn:hr:145:831000

Dukić, Branimir, Stojanka Dukić i Biserka Vištica. "A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, br. S (2015): 125-137. https://urn.nsk.hr/urn:nbn:hr:145:831000

Dukić, B., Dukić, S. i Vištica, B. (2015) 'A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(S), str. 125-137. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:831000 (Datum pristupa: 15.11.2024.)

Dukić B, Dukić S, Vištica B. A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 25.03.2015. [pristupljeno 15.11.2024.];28(S):125-137. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:831000

B. Dukić, S. Dukić i B. Vištica, "A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, br. S, str. 125-137, Ožujak 2015. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:831000. [Citirano: 15.11.2024.]

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Podaci o radu
Naslov (engleski)A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies
AutorBranimir Dukić
AutorStojanka Dukić
AutorBiserka Vištica
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Kopački rit as a nature park is a great tourist attractor in northeastern Croatia. Its flora and fauna used to attract people for economic reasons, whereas today people mostly visit it for educational and tourism purposes. Visitor loyalty is increasingly important in tourism development today. One-time visitors cannot be the basis of tourist demand. Such guests often visit a particular destination motivated by global political trends, and not by the need to visit the destination itself. For example, the increased number of guests in Croatia in the past few years is a result of political events in Greece and North Africa. Once the political situation in their primary choice is stabilised, such guests will be lost. Therefore, among many guests of Kopački rit one must recognise those, for whom it was their primary destination, and establish a relationship with them. To achieve a targeted tourist offer, the Nature Park must implement relationship marketing by means of Customer Relationship Management (CRM). The aim of this research is to explore and define an optimum model of the CRM system that would offer a long-term solution to the problem of customer relationship development with visitors to Kopački rit. The research will be carried out deductively, and the methods used to realize the research aim are to be systematic analysis, causal reasoning, descriptive modelling, and logical experiment. The result is a framework model of a marketing database and a descriptive conceptual model of the CRM system for Kopački rit, both of which will use the potentials of mobile and information and communication technologies.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 28, br. S, str. 125-137
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:831000
Datum objave publikacije2015-03-25
URL dokumentahttp://hrcak.srce.hr/137437
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-02-28 09:45:05