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CREATING COMPETITIVE ADVANTAGES – THE EUROPEAN CSR-STRATEGY COMPARED WITH PORTER'S AND KRAMER'S SHARED VALUE APPROACH
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), 1; 243-256. urn:nbn:hr:145:650099
Moczadlo, Regina

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Moczadlo, R. (2015). CREATING COMPETITIVE ADVANTAGES – THE EUROPEAN CSR-STRATEGY COMPARED WITH PORTER'S AND KRAMER'S SHARED VALUE APPROACH. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (1), 243-256. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:650099

Moczadlo, Regina. "CREATING COMPETITIVE ADVANTAGES – THE EUROPEAN CSR-STRATEGY COMPARED WITH PORTER'S AND KRAMER'S SHARED VALUE APPROACH." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, br. 1, 2015, str. 243-256. https://urn.nsk.hr/urn:nbn:hr:145:650099

Moczadlo, Regina. "CREATING COMPETITIVE ADVANTAGES – THE EUROPEAN CSR-STRATEGY COMPARED WITH PORTER'S AND KRAMER'S SHARED VALUE APPROACH." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, br. 1 (2015): 243-256. https://urn.nsk.hr/urn:nbn:hr:145:650099

Moczadlo, R. (2015) 'CREATING COMPETITIVE ADVANTAGES – THE EUROPEAN CSR-STRATEGY COMPARED WITH PORTER'S AND KRAMER'S SHARED VALUE APPROACH', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(1), str. 243-256. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:650099 (Datum pristupa: 10.12.2024.)

Moczadlo R. CREATING COMPETITIVE ADVANTAGES – THE EUROPEAN CSR-STRATEGY COMPARED WITH PORTER'S AND KRAMER'S SHARED VALUE APPROACH. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 01.07.2015. [pristupljeno 10.12.2024.];28(1):243-256. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:650099

R. Moczadlo, "CREATING COMPETITIVE ADVANTAGES – THE EUROPEAN CSR-STRATEGY COMPARED WITH PORTER'S AND KRAMER'S SHARED VALUE APPROACH", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, br. 1, str. 243-256, Srpanj 2015. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:650099. [Citirano: 10.12.2024.]

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Podaci o radu
Naslov (engleski)CREATING COMPETITIVE ADVANTAGES – THE EUROPEAN CSR-STRATEGY COMPARED WITH PORTER'S AND KRAMER'S SHARED VALUE APPROACH
AutorRegina Moczadlo
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
In 2011 the European Commission changed the definition and strategy for corporate social responsibility (CSR) with the creation of shared value as one core element of the new concept. In the same year Porter and Kramer published in the Harvard Business Review their approach of creating shared value (CSV) as core element of long-term business strategies. The starting point of both approaches is the societal legitimation of enterprises to do business. CSR respective CSV are evaluated to be a mean for reaching this legitimation and to further to gain back trust of the society that was lost during the financial crisis. This paper describes the two concepts and analyzes similarities and differences. From the overall aim and intention the EU concept has a wider focus and much higher requirements for enterprises. The European Commission assesses CSR as a measure for business to contribute to inclusive growth, employment and well-being of the society. Hence, companies have to take into account economic, social and environmental targets further include ethical, human rights and consumer concerns when developing their long-term business strategy. CSV of Porter and Kramer also goes beyond the pure business case of CSR because CSV also is defined as a long-term measure which has to be integrated systematically in the strategic core business of companies. The Commission see shareholder as just one common group of a company's stakeholder and gives no preference to them. For Porter and Kramer the simultaneous creation of profit and societal value are decisive.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 28, br. 1, str. 243-256
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:650099
Datum objave publikacije2015-07-01
URL dokumentahttp://hrcak.srce.hr/140836
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-03-02 13:44:44