Generally, communication can be defined as the process of transferring information from a source (sender) to the receiver through various channels. Each business has its own communications structure that can be verbal, nonverbal, and electronic. E communication found it's appliance also in marketing witch is called e-marketing in a virtual world. New media had been developed thanks to modern information technologies. Any company or business who wants to be successful needs a good master in this media and constantly monitor changes in the market because it is rapidly evolving. Large changes in the tourism business have brought the emergence of the Internet. The biggest is reflected in advertising activities. Today, the tourism advertising less use classical methods of advertising because the digital modes are more accessible and more cost-effective. It is also the reason why digital marketing in a quick way reach specific target groups of consumers and in a very simple way to analyze the state of their finances. Investing in advertising of private accommodation in tourism, has been included as part of the financial budget. The most commonly used methods of digital advertising in tourism are: website, social networks, online search, online brokers, mobile applications, and leading online travel agency. This way of advertising has opened new ways of communicating that until recently were unimaginable.